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1). Co-op Advertising: A Win/Win Proposition By : Amy Dube
An easy way for a small business to expand its marketing budget is through cooperative advertising. Cooperative advertising, or as sometimes abbreviated Co-op, is when a producer of goods, for use by service providers or for resale, reimburses the advertising business in part or in full for advertising expenditures that involves its products. These programs are widely available because quite simply they save the producers of goods money.
Article Related to: small business, co-op, advertising, marketing, advertise, cooperative
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