Copywriting Articles

1). Use Magic Words to Improve your Sales By : Peter Woodhead
Copyright 2006 Peter Woodhead This is the eigth article in a series of ten about advertising and marketing history. 1937 Another master wordsmith from yesteryear was Elmer Wheeler. Elmer Wheeler was a marketer of pure genius and he knew that certain words produced vast increases in results over other, less effective wording. In 1937 he wrote his: "Tested Sentences That Sell".
Article Related to: advertising, marketing, copywriting, sales, books, marketing secrets, business secrets, marketing tips, advertising tips, advertising secrets, claude hopkins, elmer wheeler, walter dill scott, sales letters, psychology, human psychology, scientific ad

2). The Most Important Part of Your Copy Will Increase Your Conversion By : Peter Woodhead
Copyright 2006 Peter Woodhead This is the sixth in a series of ten articles. Good copy is essential if you are to succeed. However, you can have the greatest copy in the world but it’s the headline that will determine whether the rest of the copy gets read or not. We’re going to give you some great headlines from the past and reasons why they were great.
Article Related to: advertising, marketing, copywriting, sales, books, marketing secrets, business secrets, marketing tips, advertising tips, advertising secrets, claude hopkins, elmer wheeler, walter dill scott, sales letters, psychology, human psychology, scientific ad

3). A Good Letter Can Make You a Fortune in Direct Mail By : Peter Woodhead
Copyright 2006 Peter Woodhead This is the seventh article in a series of ten. Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.
Article Related to: advertising, marketing, copywriting, sales, books, marketing secrets, business secrets, marketing tips, advertising tips, advertising secrets, claude hopkins, elmer wheeler, walter dill scott, sales letters, psychology, human psychology, scientific ad

4). 6 Powerful Tips to Creating Testimonials That Sell Your Products Fast By : Content King
There are many ways to market a product or a service and providing the potential clients and customers with testimonials is one of the best ways to market. The power of testimonials can never be underestimated. People, especially nowadays, will only purchase products or avail services which have been referred to them by people whom they know. But most of the times, this is not an option that is in the hands of the business owner, he has to do the next best thing, which is to get testimonials from his past clients.
Article Related to: advertising, marketing, selling, sales, small business, lead generation, direct response marketing, profit, testimonials, business, money, copywriting

5). It’s Not Funny Unless it Sells By : Alex A. Kecskes
We've all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A few are in bad taste. And some, heaven forbid, aren't even funny. Humor has its place Does humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell? There are no absolutes, no easy answers.
Article Related to: advertising, copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content

6). How to Write A Compelling Marketing Letter That Actually Gets Read. By : Mark Satterfield
Getting your marketing letter read hinges on the ability of the very first sentence to intrigue your reader and make them want to learn more.
Article Related to: sales letters, marketing communication, copywriting, advertising

7). Unimaginable power of the content- most sacred secretes of effective copywriting revealed By : Peter Finers
Few of the web site owners do not understand the importance of well-written and well-optimized content. The demand on experienced and skilled copywriter, whether he specializes in the web site copywriting, offline or internet copywriting, is constantly rising. However, how could one define experienced and highly- skilled copywriter? What skills and experience should he possess to design and compose effective copywriting content?! Undoubtedly he should know SEO copywriting process, none of the web site content can not be written without it.
Article Related to: copywriting, website copywriter

8). Sales Letters that Sell! By : Alex A. Kecskes
The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart. If the heart’s in it, the brain will follow.
Article Related to: sales letters, writers, writer, writing, copywriter, copywriting, letters, mailers, email writer

9). Copywriting Basics - Answer The Questions You'd Want Answered By : George Dodge
Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered. Who? Tell the reader who your product will help. This should be your target market. What? Tell your reader what your product or service will do to improve their lives.
Article Related to: copywriting, copywriting basics, web copywriting, web copy, online copywriting, internet copywriting

10). 9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word… By : Alan Richardson
…And if he’s not asking, you don’t want him writing for you. It’s pretty much a given…when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose.
Article Related to: website copywriting, copywriting, website development

11). Study Human Psychology in Advertising and Marketing and Make More Sales By : Peter Woodhead
Copyright 2006 Peter Woodhead This is the fifth article in a series of ten about advertising and marketing. 1912 Now, consider point #2 from my fourth article. Knowing what makes people buy. This is probably the least understood principle in marketing. The fact is, people have been sold to by the same techniques for centuries. Why? Because human emotions haven’t changed over time – and they never will.
Article Related to: advertising, marketing, copywriting, sales, books, marketing secrets, business secrets, marketing tips, advertising tips, advertising secrets, claude hopkins, elmer wheeler, walter dill scott, sales letters, psychology, human psychology, scientific ad

12). What is Your Unique Selling Proposition? You're Leaving Money on the Table if You Don't Have One... By : Chris Marlow
The freelance copywriter or business writer who takes the time to create a "Unique Selling Proposition" for themselves will be taking a powerful step to edge out the competition and increase business success.
Article Related to: copywriter, freelancer, business writer, copywriter coaching, copywriting

13). How to write a Killer Ad? By : Pradeep Aggarwal
Copywriting is an essential element in the marketing of any product. More so, in a shrunken global village. Whether it's online advertising or Offline advertising. A good ad could mean the difference between success and failure of a product. The tips mentioned below will give an insight to a write a good Ad. Writing a powerful Ads is the key to maximum sales.
Article Related to: advertising, internet marketing, website promotion, ezine, pay per click, google adwords, charlie page, website promotion guide, copywriting, blogs

14). One Of The Most Powerful Self-Marketing Tools A Consultant Can Have, And How To Successfully Use It By : Chris Marlow
Find out why an ezine is one of the most powerful self-marketing tools available and how you can use it for maximum success.
Article Related to: marketing, coaching, copywriting, business consulting

15). Ad Copy Secrets By : John Neyman, Jr.
Some simple tips that make your ad copy
Article Related to: copywriting, salesletters, articles, letters, ads, how do you write ads

16). The Rise And Rise Of Article PR - What Are The Implications? By : Glenn Murray
The Rise And Rise Of Article PR - What Are The Implications?
Article Related to: copywriter, copywriting, seo, search engine, optimisation, optimization, article submission, article pr

17). 22 Questions to Ask Before You Write a Single Word By : Neil Sagebiel
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples’ heads. Start with your clients. They know their business and their customers better than you do. (If they don’t, they should. You can help them learn more.
Article Related to: copy, marketing, creative, clients, customers, business, web, copywriting, tips, successful

18). Specialty Copywriting: How to Select the Right Niche Market for You By : Chris Marlow
Everyone knows about the tranditional business categories where copywriting work will be found, but when you think "out of the box," you can find hidden niches — or even create entirely new niches — where you might be the only copywriter!
Article Related to: copywriting, niche market, coach

19). Does Your Copywriting Trigger What Makes Your Visitors Buy? By : Jeff Baas
You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn't you love to see those conversions grow? But how can you get them to buy? The secret isn't some magic trick or tool. But your Internet marketing is just shooting into the dark if you don't know the needs that lead people to buy and how to focus your copywriting to tap those needs.
Article Related to: copywriting, internet marketing, website promotion, personality types

20). How To Write A Compelling Marketing Letter That Actually Gets Read. Part 2 By : Mark Satterfield
This article focuses will show you how to make sure that your entire marketing letter gets read. Even by the most uninterested prospects.
Article Related to: sales letters, marketing communication, copywriting, advertising

21). How To Become A More Persuasive Writer By : Gary Huynh
If you want to learn how to write so that people will not only read what you write...but also be compelled to take action based on your words, then take these steps. You need to identify persuasive writings and examine the writing style. Think of the last time you read something which made you take action. It can be a simple headline for an ad which caught your attention or an inspiring story in the local paper.
Article Related to: copywriting, persuasive writing, writing tips, help writing

22). How to Choose a Freelance or Ghost writer By : Julie Ann Amos
Copyright 2006 Julie Ann Amos When you have a writing project that needs a special touch, consider choosing a professional freelance writer (or ghostwriter) to make it shine. Finding a professional writer can seem a daunting task, especially if you’ve never done it before, but choosing a freelance writer is much the same as choosing any other vendor for your business.
Article Related to: writer, copywriter, ghostwriter, writing, ghost writer, ghostwriting, ghost writing, copywriting, freelance writer

23). Copywriting is Not Archery: Taking Aim at the Hidden Heart of Your Prospect By : Richard Stooker
Good copywriting is a hunt for the ever-changing heart of your prospect -- not the simple techniques of aiming at a visible and stationary target.
Article Related to: copywriting, copywriters, headlines, copywriting books, copywriting software, copywriting courses

24). Effective Google Ad Writing By : jclason
Making more money on your Google Adwords campaign isn't hard as long as you know the secrets to success! Using these easy methods, you'll gain more revenue and have more successful Adwords Campaigns! Use keywords in the title - don't put your business name or anything obscure in the title, go for the keywords that people would use to search for your product.
Article Related to: google, adwords, adsense, copywriting, ad copy, sales text, sales pitch

25). Discovering Words That Are Guaranteed To Sell By : James Brausch
Many folks have asked for a list of words that can be used in ad copy to increase profitability. Of course you can discover your own magical profit words with Glyphius, but I thought I would list a few that I have discovered. First of all, I want to cover something even more powerful than a word that was discovered in the Glyphius research. The lowly period.
Article Related to: copywriting, marketing, ecommerce, traffic, words, business, sales, advertising