Direct Mail Articles

1). Proven Techniques for Writing Persuasive Ads & Letters By : Joel Sussman
Copyright 2006 Joel Sussman Whether you're writing a marketing message to one person or a million, your chances of having an impact on them really takes off when you understand what makes them tick. You're then in a strong position to tailor your message directly to their interests, problems, needs, and aspirations. Easier said than done, but that's where market research, asking clients the right questions, personal observation, and marketing plans fit into the picture.
Article Related to: marketing plan, marketing strategy, write sales letter, advertising tactic, advertising technique, advertising strategy, direct mail, sales and marketing, marketing idea, marketing tip

2). Get More Mileage From Your Postcard Marketing - 10 Easy Tips By : David Handmaker
Each day people are surrounded by advertising everywhere they go. How do you get your message to stand out from the rest and be noticed by your future customer? An eye-catching postcard is the quickest and most cost-effective way to get big results for your business. Follow these ten tips for postcard marketing and your direct mail response will skyrocket.
Article Related to: post card, postcard, printing, direct mail, marketing, business, card, template, print, printer, ink

3). B-to-B direct mail: Don’t get lost in the details By : Mac McIntosh
It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: the list, the offer and the results. Stop worrying about the unimportant details such as whether it is better to use gray paper or white for your B-to-B direct mailer. It really doesn’t matter what color paper you use—if you’re mailing to the wrong people with the wrong offer, your campaign is going to bomb.
Article Related to: direct marketing, b2b, direct mail, sales leads

4). The Importance Of Bullets In Your Sales Copy By : Jo Han Mok
Jo Han Mok Explains The Importance Of Bullets In all Sales Copy And How They Can Help Your Sales Copy To Perform Effectively.
Article Related to: jo han mok, copywriting, sales, direct mail, marketing

5). Tips For Effective Lead Generation With Direct Marketing Postcards By : Wayne Landt
Tips for direct marketing with postcards to generate "A" list leads.
Article Related to: direct mail, direct mail postcards, postcards

6). What You Need To Know Before Hiring A Copywriter By : Gray Rollins
The right copywriter can help you take your business to the next level. If you are putting together text based marketing material including a web site, a brochure, an advertisement, or a direct marketing appeal letter, a copywriter who knows the business of selling can really give you a leg up on the competition. However, working with a copywriter can.
Article Related to: copywriting, direct mail

7). Rules of Thumb for Marketing to Your Past Customers By : Joy Gendusa
Keeping in touch can dramatically increase business, when done properly. It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one.
Article Related to: direct mail postcards, direct mail, business postcards, marketing, direct mail marketing, postcards, joy gendusa

8). Secrets to Copywriting Testing: How to Substantially Increase Your Marketing Results By : Mike Pavlish
In his famous book, Secrets of Successful Direct Mail, Dick Benson states, “Any test idea a business honestly believes can economically increase response is worth testing.” And he’s absolutely right about this copywriting secret. So, let’s break this proven advice down to bite size pieces that can help testing really pay off big for any business. “Any test idea a business honestly believes …” Too many good ideas get trashed before they are barely presented.
Article Related to: copywriting, marketing, direct mail, advertising

9). Are You Making These Direct Mail Mistakes, 6 Direct Mail Tips By : Wayne Landt
Common direct mail mistakes and direct mail tips.
Article Related to: direct mail tips, direct mail

10). Starting Small Business Promotional Campaigns By : Joy Gendusa
So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right? How are you going to go about getting your public to know you even exist? Promote! Promote! Promote! Well that all sounds simple, but say you’re a financial specialist, a boat builder or llama farmer.
Article Related to: direct mail postcards, direct mail, business postcards, marketing, business marketing, direct mail marketing, postcards, joy gendusa

11). Designing Strong Direct Mail Letters By : Kevin Potts
Direct mail is one of the world's venerable advertising systems, a spin-off from the text-heavy ads that used to appear in magazines. Reduced to almost a pure science through obsessive list management and refined copywriting techniques, it remains an amazingly effective means of branding, acquisition and retention. (Look no further than Citibank, who distributes tens of billions of acquisition pieces every year.
Article Related to: direct mail, letters, typography, postscript, design, call to action

12). Direct Mail Postcard Rules By : Joe A. Niewierski
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct mail postcards to keep in touch with your customer database is a must.
Article Related to: direct mail postcards, direct mail, marketing, direct mail marketing, business marketing, postcards, business postcards, joy gendusa

13). Increase Repeat Business and Referrals with Direct Mail By : Joe A. Niewierski
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention. The next step is to put together a direct mail campaign to keep these customers thinking about you when they think about mortgages.
Article Related to: direct mail postcards, direct mail, marketing, direct mail marketing, business marketing, postcards, mortgages, mortgage marketing, business postcards, joy gendusa

14). Membership Marketing – it’s More than Magazines By : Shira Linden
Membership marketing is not new. The American Medical Association was founded in 1847, while the Marine Corps Association was formed in 1913, to cite a few examples. But membership marketing seems to be gaining traction in today’s marketplace. The world’s largest circulation magazine Yes, it’s AARP, The Magazine, which arrives at 24 million households each month.
Article Related to: direct marketing, circulation marketing, membership marketing, loyalty, direct mail, association, memberships, publishing, clubs, members, association marketing, benefit package, member forums, member

15). How To Avoid Being a Marketing Flop By : Jo Han Mok
Jo Han Mok Points Out The Many Mistakes That Marketers Make And Shares His Methods To Avoid Them.
Article Related to: jo han mok, marketing, advertising, direct mail

16). You Can Make Your Sales Copy Believable If You Know How To By : Jo Han Mok
Jo Han Mok Shows You How You Can Make Your Sales Copy Believable.
Article Related to: jo han mok, copywriting, sales, marketing, direct mail

17). Direct Mail Advertising: How I made $47,325 in 30 days by mailing 2,200 letters By : Hartley Pinn
How do you create a direct mail advertising campaign that gets results? The following tips on creating a direct mail advertising campaign have been street-tested and will bring you huge returns in a short period of time. In Fact, these tips enabled me to generate over $47,000 in mortgage commissions in less than 30 days! Keep reading and I will.
Article Related to: direct mail advertising, direct mail, direct mail campaigns

18). Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test By : Alan Boyer
This is the fastest way to increasing your direct mail marketing. This article lays out the internet tools that are traditionally thought of as online marketing tools that can show the way to increase your offline marketing results significantly.
Article Related to: marketing, test market, direct marketing, direct mail, overture, googleadwords

19). Cash in on Seasonal Marketing By : Allyn_Cutts
Every time we walk through Wal Mart or your local grocery store, we’re reminded of the upcoming season. There’s a constant supply of displays that go up… Christmas, Valentine’s Day, St. Patrick’s Day, Easter, Fourth of July… and the list goes on in a never ending cycle. Why do stores focus so much on holiday and seasonal themes? Heck, there’s a lot of money to be made! The next time you’re twisting your shopping cart around a center aisle display, ask yourself how you can cash in on a little of the holiday bonanza.
Article Related to: seasonal and holiday events, direct mail

20). 3 Reasons Postcards Are The Best Way To Advertise By : Allyn_Cutts
When I say postcard, maybe you think of the old fashioned, jagged edged dull pieces of card stock. Think again! Today's postcards are vibrant, high-impact creations with clip art so real that it'll jump off the page at you. And the best thing about them... 1. They're Short and Personal Let's face it, people just don't have time to sort through a lot of advertisements and junk mail.
Article Related to: postcards, direct mail, low-cost

21). Business Marketing Strategy By : Joy Gendusa
What is it and who needs one? The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan. Strategy comes from a Greek word “stratagein” meaning “to be a general”. Think of a strategy as an overall plan of action needed to win a war.
Article Related to: direct mail postcards, direct mail, marketing, direct mail marketing, business marketing, postcards, business postcards, joy gendusa

22). Find the Goldmine within Your Business By : Joy Gendusa
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it…it’s your customer base! But is it all of them? No – definitely not. Then what the heck am I talking about? You probably already have some great customers, probably not as many as you would like though.
Article Related to: direct mail postcards, direct mail, direct mail marketing, marketing, postcards, business marketing, joy gendusa

23). More Marketing Dope By : Joy Gendusa
Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. When advertising your product or service, honesty is not only the legal and ethical path, but also the path to the highest amount of repeat business.
Article Related to: direct mail postcards, direct mail, direct mail marketing, business postcards, business marketing, marketing, postcards, joy gendusa

24). Postcards – Picture Perfect Promotion By : Joy Gendusa
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people and generally communicate to existing or potential clients.
Article Related to: direct mail postcards, direct mail, marketing, direct mail marketing, postcards, business marketing, business postcards, joy gendusa

25). Raise Your Income! By : Joy Gendusa
How often do you sit around and wonder how to make more money and get more people to buy more from your company? It’s one of the most basic problems every company faces. The answer is astonishingly simple. Too simple maybe. But I’ve seen it work over and over again with our customers in every line of business you can imagine. You have to promote. Your income is determined by how much marketing you do.
Article Related to: direct mail postcards, direct mail, direct mail marketing, business postcards, business marketing, postcards, joy gendusa