Direct Mail Postcards Articles

1). Tips For Effective Lead Generation With Direct Marketing Postcards By : Wayne Landt
Tips for direct marketing with postcards to generate "A" list leads.
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2). Rules of Thumb for Marketing to Your Past Customers By : Joy Gendusa
Keeping in touch can dramatically increase business, when done properly. It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one.
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3). Starting Small Business Promotional Campaigns By : Joy Gendusa
So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right? How are you going to go about getting your public to know you even exist? Promote! Promote! Promote! Well that all sounds simple, but say you’re a financial specialist, a boat builder or llama farmer.
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4). Direct Mail Postcard Rules By : Joe A. Niewierski
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct mail postcards to keep in touch with your customer database is a must.
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5). Increase Repeat Business and Referrals with Direct Mail By : Joe A. Niewierski
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention. The next step is to put together a direct mail campaign to keep these customers thinking about you when they think about mortgages.
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6). Business Marketing Strategy By : Joy Gendusa
What is it and who needs one? The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan. Strategy comes from a Greek word “stratagein” meaning “to be a general”. Think of a strategy as an overall plan of action needed to win a war.
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7). Find the Goldmine within Your Business By : Joy Gendusa
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it…it’s your customer base! But is it all of them? No – definitely not. Then what the heck am I talking about? You probably already have some great customers, probably not as many as you would like though.
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8). More Marketing Dope By : Joy Gendusa
Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. When advertising your product or service, honesty is not only the legal and ethical path, but also the path to the highest amount of repeat business.
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9). Postcards – Picture Perfect Promotion By : Joy Gendusa
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people and generally communicate to existing or potential clients.
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10). Raise Your Income! By : Joy Gendusa
How often do you sit around and wonder how to make more money and get more people to buy more from your company? It’s one of the most basic problems every company faces. The answer is astonishingly simple. Too simple maybe. But I’ve seen it work over and over again with our customers in every line of business you can imagine. You have to promote. Your income is determined by how much marketing you do.
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11). Specialized Mailing Lists Make All the Difference By : Joy Gendusa
If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing efforts aren’t wasted. There are a few different ways that you can get an adequately targeted list. As always the first step is to determine who your target market will be.
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12). Postcards Versus Catalogues By : Joy Gendusa
What do successful cataloguers do when they market? There is a secret, or so it seems, in the catalogue industry that has not gotten out of the bag yet. Why is it a secret? It is probably not intended to be that way, but it just happens to remain a ‘little-known datum’. So, what’s the secret, you ask!?!? Successful cataloguers use postcards to market.
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13). Does Your Marketing Plan Need Changing? By : Joy Gendusa
Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is. Philosophize on this…why would one take something that is going good – no.. great – and change it? Obvious answer is to make it better. Not! In business or in marketing, change is not always good. When you have certain promotional actions that are in place making things happen, or in better terms, making you money – don’t change them! Why do I say this? Because I see it time and time again.
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14). Internet Marketing with Postcards By : Joy Gendusa
On-Line Marketing Strategies These days an internet marketing strategy plays a vital role in the overall marketing plan of any small business. Getting your website viewed is important for any size business - large or small. Remember: You can't put up a terrific web site on-line and “hope” that people will just arrive. You have to let your prospects know, IN EVERY POSSIBLE WAY, that your web site is there.
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15). Make Your Mailing a Home Run, Not a Strike Out! By : Joy Gendusa
You can use great design and copy to get a better response. When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn’t send it out. A little less obvious.
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16). Marry Your Marketing Plan By : Joy Gendusa
Make a vow to keep up your marketing schedule in good times and not so good times. I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation: Assume for a moment that you had never heard of this thing called "Cola". You go to your mailbox and get your mail only to find a postcard that says "New Fizzy Drink! You'll Love It! A Taste Like Nothing You Have Had Before!" You might run right out and try it, but more than likely, not.
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17). The Importance of a Marketing Plan By : Joy Gendusa
There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules. This is how you do it: 1. Figure out how much money is in your budget. As we all know, marketing of any kind costs money.
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18). What the Heck is a Campaign and Why Do I Need to Do One? By : Joy Gendusa
Many people ask me, “What is a postcard campaign, exactly?” “And why do I need one?” I sigh. I take a deep breath before writing this chapter. This is a biggee. Very important subject. This is the one that is hardest to teach. No matter how I try, no matter how much proof I give, people just don’t want to believe it. But I owe you the truth. So here goes… cam•paign n.
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19). Goal Setting For Your Dental Practice and Then Following Through By : Joy Gendusa
Face it; your practice can't go according to plan if you have no plan. What do you want to achieve this year? More new patients per week? Higher average dollar-amount of treatment plans? Better patient-satisfaction ratings? No matter what it is you are shooting for, goal setting is one of the most important things that you will do. I’ve got a few tips to help you get there.
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20). Comprehensive Marketing Details Not Found in Beginner Books By : Joy Gendusa
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers. I want to go over a three-step outline for your marketing which are: 1) Surveys 2) Getting Attention 3) Postage Marketing surveys save you from flying blind in your business marketing strategies and are the best way to find out what you should be offering, to whom and how.
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21). Direct Mail – Not What it Used to Be By : Joy Gendusa
The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are on the bandwagon - especially Mortgage Brokers. Years back the novelty of receiving an advertisement in your mailbox was such that any direct mail pieces were not only looked at but mulled over.
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22). Direct Mail Marketing Done Correctly, Cannot Fail By : Joy Gendusa
So how do you do it? Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: 1. How do you obtain new customers or clients? 2. How do you get your existing customers to come back for more? Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way to do it but it is a proven method that always works).
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23). Good Marketing Pays for Itself By : Joy Gendusa
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?" If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any marketing. That is true but it is the simple and shortsighted view of the situation.
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24). Mailing Lists – Keeping it Simple By : Joy Gendusa
The right direct mailing list targets people who want your product or service. The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern. What really makes your direct mail marketing and advertising campaign successful? The biggest single factor in the success of your direct mail marketing strategy is who you send your mailings to.
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25). Marketing – Like a Game of Chess By : Joy Gendusa
Have you started thinking about your Valentines Day Promotion yet? It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead. In this case each "move" should be one month. Therefore you should have been thinking about your Valentines, or February promotions as you fall asleep after your big Turkey dinner.
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