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1). Dodge, Ford to Build Scion Fighters? By : Matthew C. Keegan
Toyota’s Scion brand has been a runaway hit for the Japanese automaker ever since being launched in 2003. Designed to appeal to Generation “Y” buyers, the vehicles are popular, edgy – some would say ugly – and have given Toyota an important toehold with young buyers. GM, Ford, and Chrysler are preparing to respond to Scion, but in different ways. GM.
Article Related to: dodge hornet, ford bronco, scion xb, nissan versa, honda fit, toyota yaris, scion xa, hyundai, kia
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