Sonic Personality Articles

1). How To Analyze Your Website By : Jerry Bader
How good is your website? Does it do its job? Is it effective? These are all good questions that every business owner and marketing manager needs to ask him or herself. The website has become an essential tool for business. We all know we have to have a website, but are we using this venue to its greatest advantage? Most people responsible for their.
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2). The Brand Story - A Tale Worth Telling By : Jerry Bader
Every Business Has A Story To Tell Everybody likes a good story and why not? Stories are entertaining, instructive, engaging and above all human; they connect people to people, and businesses to customers. Stories are about communication and communication is the essence of marketing. We have at our disposal the greatest communication tool the world has ever known, the Internet, and we are wasting it.
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3). The Sound Of Business Part 1 By : Jerry Bader
BREAKING THE LIQUID CRYSTAL BARRIER The Web is an emotionally remote hinterland delivered to us through an impenetrable liquid crystal barrier. How then, can you as a business owner, entrepreneur, or marketing executive connect to a target audience that requires emotional reassurance in order to do business? Willy Loman is Dead Gone are the days when we sent out phalanxes of sales representatives pounding the pavement, beating the bushes, and generally getting in the face of prospects.
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4). The Sound Of Business Part 4 By : Jerry Bader
STEPS TO CREATING YOUR SONIC PERSONALITYŠ 1. List all the human attributes inherent in your business personality. An accounting firm may want to project stability, reliability, and a conventional outlook - think the avuncular voice of Walter Cronkite. An advertising agency might want to deliver a hip, cutting edge, in your face creative personality - think the edgy delivery of Chris Rock or Dennis Leary.
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5). The Sound Of Business Part 3 By : Jerry Bader
HOW TO GIVE GOOD SONIC PERSONALITYŠ We live in an age of metrics. Traditional and new media advertising agencies often substitute metrics for understanding. Mathematical models create the appearance of scientific analysis, when in fact they are often manipulated to support a preselected agenda. We all know data can be massaged to conform to almost any conclusion.
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6). The Sound Of Business Part 2 By : Jerry Bader
SONIC PERSONALITYŠ STARTS WITH BUSINESS PERSONALITY Creating a 'kick ass' Sonic PersonalityŠ for your business requires that your business have a personality in the first place. Of course every business has one, whether you are aware of it or not, and this is a real danger. Your customers' understanding of who you are, and what you do, as a business, may be very different from the vision you have of yourself.
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