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1). Paid Per Click Versus Link Popularity By : Hari Wibowo
There is a lot to be said regarding Paid Per Click Advertising and Link Popularity. I will briefly explain the two and the merit of each.
Paid Per Click Advertising, simply abbreviated as PPC Advertising, is performance based advertising where advertisers spend money for every visitors that go to their website, depending on their objectives. This is a new way of advertising pioneered by Google.
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