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1). The Secret Power of Words By : Bill Knight
If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it? A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch according to visible response signs displayed by his prospect.
Article Related to: copywriting, learn to write, sales copy, ad writing, creative writing, sales copywriting, marketing

2). Words To Avoid Using In Copywriting And Advertising By : Ray L. Edwards
I could still recall the days of writing telegrams. That was before the fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted. Today, with the advent of email and other cheap sources of communication you don’t have to be that paranoid about your message-except you are writing an advertisement.
Article Related to: copywriting, ad writing, sales letters, copywriter