1). Don't Mistake a Web Site for Advertising By : Kenn Schroder
Many small business owners make the mistake of thinking that putting up a web site is advertising. They think it's like putting an ad in the paper that will bring in business. However, they usually end up frustrated when no business comes in. Learn how to avoid this mistake and save your web site from being lost in cyberspace.
Why is my web site not advertising?
So why is putting up a web site not advertising? Well, let's begin by looking at what advertising really is.
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