Booth Articles

1). How To Reduce Your Competition at Trade Shows and Expos By : Stephanie Gibbs
You can reduce your competition at Trade Shows and Expos. You will be able to get new customers and make more money. Just like in Baseball, you have three bases to cover. If you are willing to step up to the plate and do it right, you can hit a Home Run.
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2). Canopies Q&A: Understanding Types Of Canopies And Tents By : Christian Asjes
* Where did the name ‘canopy’ come from? The word canopy in Greek is konopeion that is derived from the word konops that literally means a gnat, any various small biting and two-winged flies. Shakespeare has defined the word canopy as a covering cloth against flies. This definition of Shakespeare is very much related to its name itself in Greek that means gnat, fly The word canopy was used by Herodutus in speaking of the nets which the Nile fishermen used to protect themselves from mosquitoes.
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3). Top Five Most Used Pop-Up Displays For Trade Show Exhibiting By : Chad Leiffert
When it comes to portable trade show displays the most common type on the market today is the pop-up, expandable-frame style; surprisingly it has been around for over 15 years. The first models had a flexible fiberglass frame with aluminum channels bars and rollable fabric that was attached to the framework with magnets. Over the years the basic design has not changed but the materials, sizes and weights have made pop-up displays less expensive and easier to transport to trade shows than ever before.
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4). Choosing The Right Tradeshow(s) By : Jim Deady
Let's face it, everybody has exhibited at a tradeshow and at the end of the show said, "I'll never do this show again". With the proliferation of trade shows these days, which show do you choose? Well, first of all you don't just choose one show and let that be your agenda for the year; you plan your schedule strategically. I would suggest, depending on your industry, let's take manufacturing for example, you choose no fewer than two shows per year and more, if warranted (more on that in a minute).
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5). Worry-Free Trade Show Booth Install and Dismantle Tips By : Dick Wheeler
When you work with an Install and Dismantle (I & D) company at your next trade show-- and every exhibitor must hire an install and dismantle company-- it is important to have full communications with them so that your trade show exhibit will remain intact. It is essential for the trade show exhibitor, therefore, to provide the installer with a written, descriptive, detailed breakdown of all the trade show booth items and components.
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6). Get PR for Your Trade Show Exhibit By : Dick Wheeler
If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars in free exposure by hiring a public relations specialist to get national and international media coverage. By hiring a public relations pro, you will be assured of getting releases to the industry trade media about that hot new product you are featuring.
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7). Trade Show Booth Lighting Attracts Attention By : Dick Wheeler
Never underestimate the value of the proper lighting of your trade show exhibit. Creative lighting for your trade show booth is sure to lure more visitors. On the other hand, a poorly lit exhibit detracts from the trade show exhibit space and can leave it largely ignored. Your trade show lighting professional can use dramatic illumination techniques to create a show stopping effect or simply use lighting to highlight graphics and/or products.
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8). How to Treat International Visitors at US Trade Shows By : Dick Wheeler
Visitors from abroad who attend trade shows here in the U.S. are usually higher level management and executives with a greater level of authority and responsibility for their company’s buying decisions. But understanding their business and interpersonal protocols can be a problem since the U.S. trade show exhibitor is often unfamiliar with foreign customs.
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9). Trade Show Exhibit Shipping Tips By : Dick Wheeler
Your trade show costs can dramatically escalate if you just happen to hire an inexperienced shipping company to transport your trade show booth to the conference site. You may suddenly be faced with broken or missing parts, late delivery and a budget that could put your company’s trade show display in total disarray and your job in jeopardy. Although.
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10). The Advantages of Portable Trade Show Displays By : dave4
Make sure you next trade show is a success by bringing your own portable trade show display. Using onsite setups or trying to "create" your own exhibit can be disastrous. A trade show represents an excellent opportunity to present your company and its products to an audience looking for new ideas and innovation in a specific field. And even if you.
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11). The Benefits Of Renting A Trade Show Display By : Matt Kelly
Trade shows can be a great way to win new business, make new contacts and unveil new products to the marketplace. Exhibiting at a trade show means you are going to need to a trade show display to attract attention and showcase your company and products. The benefits of renting a trade show display, instead of purchasing one, can be numerous for small businesses or start-ups attending their first trade show and large businesses looking to increase interest at their next show.
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12). Increase Sales At Your Trade Show Booth By : Dick Wheeler
Your trade show exhibit staff can make the difference between your trade show exhibit being successful or being an unproductive exercise. The Center for Exhibit Industry Research (CEIR) says that 80% of what visitors remember most about their visit to a trade show booth is their interaction with the exhibit staff. In fact, CEIR sites that 75% of the effectiveness of any trade show is traceable to the performance of the exhibit staff.
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