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2). Customer Satisfaction – Why do Companies Care? Part 2 By : Terry Echols
Customer Satisfaction vs. Customer Loyalty
A customer that is “satisfied” has purchased a product which is acceptable to them. A customer that is “loyal” is one whose experience was so exceptional, they will purchase again.
The conventional wisdom for most industries has held that “if you have satisfied customers, you will have loyal customers.”
It may sound correct, but is it?
Saying when the sun is out the sky is clear at first seems to make sense, but it’s not entirely true.
Article Related to: customer service, customer satisfaction, customer, customer loyalty, brand loyalty, product loyalty, product satisfaction
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3). Private Label Water for the Hospitality and Lodging Industry By : Jon M. Stout
The Hospitality and Lodging Industry in the United States is booming with strong growth in overall revenues and average price per room. Notwithstanding external factors such as international terrorism and the rapid rise in fuel costs, most industry forecasts predict continued growth in revenue.
Recent studies show however, that the industry suffers from a considerable loss in revenue and profits because of ineffective differentiation of service offerings and branding.
Article Related to: private label water, branding, private labeled water, hospitality and lodging industry, brand loyalty, brand images, service differentation, pure water, brand awareness, label quality
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