Branding Articles

1). The Benefits Of Branding By : Marcia Yudkin
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off. 1. Memorability. A brand serves as a convenient container for a reputation and good will.
Article Related to: naming, sales, marketing, branding, saving, brands, identity, logo, slogan, loyalty, customers, clients

2). What Is Brand Identity? By : Scott White
A strong brand identity can position a company above its competition all by itself.
Article Related to: branding, corporate branding, internet branding, brand identity, brand image, brand equity, brand de

3). Defining Corporate Identity, Brand Identity & Brand Image By : Scott White
Corporate identity is a company’s visual presence, which involves the corporate logo and design strategy for corporate marketing collateral.
Article Related to: branding, corporate branding, brand identity, brand image, brand equity, brand development

4). Google Takes Manhattan By : Scott White
Google’s Internet search brand is so strong that we forget how big a player it’s becoming in the world’s advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google’s online brand image.
Article Related to: branding, corporate branding, brand identity, brand image, brand equity, brand development

5). Marketing Tip: Avoid Direct Competition By : Glenn Harrington
Coca-Cola and Pepsi-Cola have been engaged in direct competition for over100 years, which is about 99 years too long. Originally marketed as health tonics, the two products are very similar, cost about the same, cater to the same market, and have never established any meaningful product differentiation. Such protracted, intense competition would be very, very costly to most businesses in most industries.
Article Related to: business, marketing, competition, small business, branding, marketing tips, newsletter, business concept

6). The Makings Of A Marketing Plan By : Scott White
Fact is, just the thought of a “marketing plan” overwhelms many. Mention of projections, studies, demographics and segmentation are returned with blank spacey stares.
Article Related to: branding, corporate branding, internet branding, brand identity, brand image, brand equity, brand de

7). Branding The Ford Motor Company By : Scott White
Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding.
Article Related to: branding, corporate branding, brand identity, brand image, brand equity, brand development

8). On Branding By : Avery Manko
If you think branding is just for large companies, think again - you may be overlooking the most important component of a successful business strategy.
Article Related to: brand, branding, brand strategy

9). Exploit Your Brand To The Fullest By : Marcia Yudkin
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth: 1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity.
Article Related to: branding, business, marketing, sales, advertising, naming, names, trademarks, ads, logos

10). How to Create a Profit Pulling Unique Selling Proposition in 4 Easy Steps By : L A Parmley
Here’s a little exercise that will help you get a good start on creating your unique selling proposition.
Article Related to: usp, unique selling proposition, branding, identity

11). Maintaining a Professional Image for Your Home-Based Business By : Kristi Gambling
Most of us can easily list off 5 professional, and consequently unprofessional, business experiences we’ve had recently. Our interaction with these businesses may have been in the form of an email, a retail shopping experience, or a telephone conversation. In several cases, the deciding factor between a professional and an unprofessional experience may have been something so small, so simple, yet so significant.
Article Related to: manners, image, professionalism, home based business, getting started, branding, professional image, sole proprietor, voicemail, telephone, documentation

12). Top Ten Questions to Ask YOurself When Selecting Your Target Market By : Alvah Parker
Target Market is defined as the group to which you aim your marketing efforts. The more clearly you define and understand your market, the better you can market directly to that group. Talk their language, answer their problems, and show that your really “get” them and they are more likely to do business with you. Just because you market to one group however doesn’t mean you have to turn away business from another group.
Article Related to: alvah parker, attorney, client development, law firm, career, business, demographics, psychographic, target market, coach, practice advisor, language of client, marketing action, action step, branding, target market

13). Ten Tips to Boost your Personal Brand By : Randy Siegel
Everything you do in life -- from the way you dress to the car you buy -- either builds or diminishes your personal brand. This article offers ten suggestions for building stronger personal brands.
Article Related to: randy siegel, personal brands, branding

14). Private Label Drinking Water and Weddings - Pure Water for Special Occasions By : Jon M. Stout
For most people, the wedding is a very important event in their lives. The joining of two people and the creation of a new family is one of the most meaningful occasions in a person’s life. Weddings are complex and memorable events. Weddings take extensive planning and good execution as a great number of people come together to celebrate the occasion.
Article Related to: private label drinking water, private label water, branding, weddings, wedding planners, pure water, ultra pure water, private label, private label quality, message, wedding themes, distilled water

15). Branding, control and results - Submit Articles in Your Own Name By : Andy Beard
Article distribution is currently booming on the internet. Authors do it for a number of reasons. It is a good way to be picked up by the search engines. The backlinks from your resource box can help your search engine position. You have the possibility of secondary traffic if your article is picked up by a popular website or ezine. Various products and services have become available that help you distribute your articles to the 100s of article directories and mailing lists.
Article Related to: submit article, branding, linking, seo, promotion

16). Discover the Basics of a Unique Selling Proposition By : L A Parmley
Having a USP helps make you look like you are on the customer's side and not just out to prey on unsuspecting passer bys. Instead of raving how you're number 1 (like everyone else), you can appeal to their benefits.
Article Related to: usp, unique selling proposition, branding

17). Making A Good Impression With Business Card and Letterhead By : Emillie Loh
Many corporations often neglect the importance of having a good business card and letterhead design. If you're unaware of the effectiveness of having a professionally designed business card and letterhead, do note that you can literally turn these two materials into an excellent, low-cost form of marketing and advertising tool. In the highly competitive business world today, it is crucial that you show people how you value your business by handling the slightest thing professionally.
Article Related to: marketing, branding, advertising, business card, letterhead

18). The Power of Small Business Branding Through Private Labeling By : Jake Mayer
Using private label products as a means to enhance your companies brand. An overview of private label use and positioning in the market, highlighting the private label tea industry. See how this can enhance your margin and your brand!
Article Related to: private label, branding, tea, wholesale tea, private label tea, corporate branding

19). Hiring A Branding Company 101 By : Scott White
If your company has a good product and a hungry market for that product, you’re closer to success than 90% of the rest. But to take that final step, some of the most successful companies in the world have hired a Branding Company to craft their company’s brand image into the sales and loyalty-generating machine it needs to be. How have these successful companies—take your pick from the Fortune 500—found these branding companies? There’s no one-stop resource or fail-safe formula.
Article Related to: branding, corporate branding, internet branding, brand identity, brand image, brand equity, brand development, branding company, branding agency, corporate internet branding, boston seo

20). Newsletter pain or pleasure? By : Glenn Harrington
Some businesses have an attitude of burdensome obligation about their newsletter. That leads to corner-cutting and a poorly performing newsletter that discredits the business and it’s clients. For other businesses, producing a newsletter is a smooth, rewarding process, yielding a valuable tool that contributes to rising client loyalty, business, and profits.
Article Related to: newsletter, client relationship management, crm, marketing, branding, loyalty, referrals

21). Private Label Water for the Hospitality and Lodging Industry By : Jon M. Stout
The Hospitality and Lodging Industry in the United States is booming with strong growth in overall revenues and average price per room. Notwithstanding external factors such as international terrorism and the rapid rise in fuel costs, most industry forecasts predict continued growth in revenue. Recent studies show however, that the industry suffers from a considerable loss in revenue and profits because of ineffective differentiation of service offerings and branding.
Article Related to: private label water, branding, private labeled water, hospitality and lodging industry, brand loyalty, brand images, service differentation, pure water, brand awareness, label quality

22). Brand Development, You Should Improve Your Branding By : Scott White
It might be almost blasphemous to talk about letting go of old brand equity and laying an old brand to rest, but there are times when change is needed. Reformulating and re-designing, or even overhauling an old brand can be a wise decision. If sales are flat and show no sign of growth, you’d better stop kidding yourself and hire a branding consultant.
Article Related to: branding, corporate branding, branding company, branding strategy, brand strategy, brand image, brand identity

23). Sales Success… Who Do You Really Work For? By :
Copyright 2006 Daniel Sitter As an independent sales representative or one employed by a larger firm, you most likely look forward to receiving your periodic commissions, your profits, in exchange for your sales work. You have learned to expect a reward for your efforts. Regardless of the source of your paycheck, who is it that you actually work for? Many will answer that they work for their sales manager, vice president of sales or the company owner.
Article Related to: sales, branding, attitude, learn, success, self help, superior selling skills, learning for profit, daniel sitter

24). Why Bother Building A Brand? By : Marcia Yudkin
At a conference in Dallas not long ago, a graphic designer from Kentucky and I sat down at a table where people were exchanging business cards. I looked at his logo, and he studied the name on my card. "I know that logo. We've been in touch in the past," I said. "That's right. I know your name," he said. Although we weren't able to pinpoint when or why we'd exchanged mail previously, we guessed it had been at least five years back.
Article Related to: branding, sales, marketing, ads, advertising, names, startup, identity, business

25). Tag Line Calisthenics By : Marcia Yudkin
A terrific tag line sets you apart from other businesses and provides a memorable and appealing reason to choose your firm over other options. The tag line should trail your company name like a shadow everywhere - in ads, on your web site, on business cards and in on-hold telephone messages, to name a few places. Before assessing your own tag line, warm up by looking at a category of Yellow Pages ads or flip through your local business paper.
Article Related to: marketing, branding, sales, business naming, tag lines, slogans, advertising, strap lines