Business Marketing Articles

1). Power Words By : Wendy Weiss
I conducted a teleconference a few weeks ago with people who were new in sales and new to prospecting. The focus of the call was to help participants get beyond fear and understand their prospecting process. One of the participants on the call told me that she had been given the telephone prospecting script that her team leader uses to set appointments.
Article Related to: business, business marketing, cold calling, sales calling, prospects

2). What Is The Big ‘R’ For Marketing Your Business ? By : Pro Content
Successful businesses have many things in common, today we’ll look at the big ‘R‘of recognition and how a digital advertising network may help. Recognition can be illustrated by two individuals entering a crowded room at a party. Both walk to the far side of the room, one of them slips through the crowd easily and unnoticed as they reach the far side.
Article Related to: digital advertising network, business marketing, canadian digital signage

3). Boss Mode or Getting Past the Palace Guard By : Wendy Weiss
I have become a huge Apprentice fan. Thursday evenings you'll find me glued to the television, excited, focused and wondering who will be fired next. I'm willing to bet that many of my readers share that obsession. Whenever I talk about Getting Past the Palace Guard, the secretaries, receptionists, assistants, voice mail, anyone and/or anything that blocks access, I've taken to pointing to Donald Trump.
Article Related to: business, business marketing, cold calling, sales calling, prospects

4). 7 Tips To Save Money on Marketing a Business By : Sevim OR
The most effective marketing methods such as advertising in newspapers, popular magazines, on TV are very expensive for small businesses, especially for most start-ups. Thanks to Internet, in the recent years, some very powerful, and cost-effective, even free marketing strategies have become popular. Here are some tips to help you save money on marketing your business without sacrificing quality or results.
Article Related to: marketing, advertising, business, business marketing, how to save money on marketing, business advertising, saving money, saving money on advertising

5). Starting Small Business Promotional Campaigns By : Joy Gendusa
So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right? How are you going to go about getting your public to know you even exist? Promote! Promote! Promote! Well that all sounds simple, but say you’re a financial specialist, a boat builder or llama farmer.
Article Related to: direct mail postcards, direct mail, business postcards, marketing, business marketing, direct mail marketing, postcards, joy gendusa

6). Pizza Operators are Making Dough Grow By : Ron Wilkinson
Competition within the Pizza Industry is fierce! The number of dollars that the customers, in your market area, are going to spend is limited. To grow your business, you are going to have to take customers away from your competition. That's where a sound marketing plan comes in. "After all these years, it's nice to reinvigorate your love for your business.
Article Related to: restaurant marketing, marketing campaign, business marketing

7). How To Promote Your Affiliate Marketing Programs By : David Hudson
Affiliate marketing can be a great way to make some residual income online. If you use your affiliate marketing properly, you can actually make a fair amount of money. But you have to market your affiliate programs and utilize the Internet to its fullest potential, otherwise your affiliate marketing will be a bigger waste of time than raking leaves in the fall.
Article Related to: affiliate, affiliate marketing, marketing, online business, business marketing, work at home

8). Direct Mail Postcard Rules By : Joe A. Niewierski
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct mail postcards to keep in touch with your customer database is a must.
Article Related to: direct mail postcards, direct mail, marketing, direct mail marketing, business marketing, postcards, business postcards, joy gendusa

9). Increase Repeat Business and Referrals with Direct Mail By : Joe A. Niewierski
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention. The next step is to put together a direct mail campaign to keep these customers thinking about you when they think about mortgages.
Article Related to: direct mail postcards, direct mail, marketing, direct mail marketing, business marketing, postcards, mortgages, mortgage marketing, business postcards, joy gendusa

10). Bad English and the Internet-You are vistos number 100! By : anelli
Its really amazing the huge number of websites in English you see every day where glaring and jaw-dropping grammatical errors turn people off and make them run to the next website. I have seen "credit card" spelled "credid cart", "foreign" (as in foreign exchange) spelled "foreing" and "visitors" spelled "vistos" and so on. It is very uncommon to run into a site without at least a couple of errors.
Article Related to: internet marketing, business marketing, internet advertising, internet home business, english language, websites, webmasters, internet business, marketing

11). The TOP 3 Absolute MUSTS Before You Submit To Article Directories By : Pro Content
Article marketing has become a massive industry. Yet, all to often we are seeing the top 3 priorities of quality articles missed bigtime! Make sure you understand the following 3 points.
Article Related to: articles, article marketing, business marketing, website marketing, online promotion

12). Marketing Strategies: Seven Simple Steps to More Clients in 90 Days By : Maya Bailey, Ph.D.
In my work as a business coach I meet with people every day who have dreams of creating success in their business. Sadly, most of them are saying the same thing, “I hate marketing, I just want to do what I’m good at without having to market myself. “ The truth about getting more clients is that it’s not that difficult, it just requires following some simple steps.
Article Related to: business coach, business marketing, marketing strategies

13). Tipical Mistakes in Marketing By : Stefan
To prevent the risks of a promotion campaign for our products or services, I'm talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation: 1. The desire of immediate success Launching a promotion campaign through email can be compared the situation in which we want to reach the top of a hill with our car, starting from the base.
Article Related to: marketing, business marketing, email campaign

14). Business Marketing Strategy By : Joy Gendusa
What is it and who needs one? The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan. Strategy comes from a Greek word “stratagein” meaning “to be a general”. Think of a strategy as an overall plan of action needed to win a war.
Article Related to: direct mail postcards, direct mail, marketing, direct mail marketing, business marketing, postcards, business postcards, joy gendusa

15). Find the Goldmine within Your Business By : Joy Gendusa
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it…it’s your customer base! But is it all of them? No – definitely not. Then what the heck am I talking about? You probably already have some great customers, probably not as many as you would like though.
Article Related to: direct mail postcards, direct mail, direct mail marketing, marketing, postcards, business marketing, joy gendusa

16). More Marketing Dope By : Joy Gendusa
Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. When advertising your product or service, honesty is not only the legal and ethical path, but also the path to the highest amount of repeat business.
Article Related to: direct mail postcards, direct mail, direct mail marketing, business postcards, business marketing, marketing, postcards, joy gendusa

17). Postcards – Picture Perfect Promotion By : Joy Gendusa
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people and generally communicate to existing or potential clients.
Article Related to: direct mail postcards, direct mail, marketing, direct mail marketing, postcards, business marketing, business postcards, joy gendusa

18). Raise Your Income! By : Joy Gendusa
How often do you sit around and wonder how to make more money and get more people to buy more from your company? It’s one of the most basic problems every company faces. The answer is astonishingly simple. Too simple maybe. But I’ve seen it work over and over again with our customers in every line of business you can imagine. You have to promote. Your income is determined by how much marketing you do.
Article Related to: direct mail postcards, direct mail, direct mail marketing, business postcards, business marketing, postcards, joy gendusa

19). From Donuts to Dollars By : Arun Tibrewal
Article about using websites, which are created for the sole purpose of generating business. Mini websites are important tool for online success.
Article Related to: mini websites, internet marketing, search engine marketing, online promotions, business marketing

20). Use a Bookmarking engine or miss the boom... By : brian
If you missed out on the boom of safe l-sts, blogs, pixels and etc... then do not brush this one off.
Article Related to: business marketing, internet marketing, sales, promotion

21). Quick Start Marketing Guide By : Tommy Moore
While many of expensive marketing techniques may work as advertised, they most certainly come with a price tag and when you are just starting out, the last thing you need right now is another expense. Let's get back to basics here.
Article Related to: marketing, free marketing, marketing techniques, business marketing, offline marketing

22). 7 Ways to Market Your Business Online By : Cynthia Morse, CAP
Marketing. Does that single word cause you to want to scream or run away? Well, it doesn't need to cause that kind of reaction. Although every business, large or small, needs to market themselves on a regular basis, there is no need to be afraid of it. You really just need to do what is comfortable for you. One thing you can do is market your business online, and it is easier than you think.
Article Related to: marketing, business marketing, advertising, message boards, ezines, blogs, articles, networking

23). Does Your Marketing Plan Need Changing? By : Joy Gendusa
Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is. Philosophize on this…why would one take something that is going good – no.. great – and change it? Obvious answer is to make it better. Not! In business or in marketing, change is not always good. When you have certain promotional actions that are in place making things happen, or in better terms, making you money – don’t change them! Why do I say this? Because I see it time and time again.
Article Related to: direct mail postcards, direct mail, marketing, direct mail marketing, marketing, postcards, business marketing, joy gendusa

24). Internet Marketing with Postcards By : Joy Gendusa
On-Line Marketing Strategies These days an internet marketing strategy plays a vital role in the overall marketing plan of any small business. Getting your website viewed is important for any size business - large or small. Remember: You can't put up a terrific web site on-line and “hope” that people will just arrive. You have to let your prospects know, IN EVERY POSSIBLE WAY, that your web site is there.
Article Related to: direct mail postcards, direct mail, marketing, direct mail marketing, business marketing, postcards, business postcards, joy gendusa

25). Make Your Mailing a Home Run, Not a Strike Out! By : Joy Gendusa
You can use great design and copy to get a better response. When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn’t send it out. A little less obvious.
Article Related to: direct mail postcards, direct mail, marketing, business postcards, direct mail marketing, postcards, business marketing, joy gendusa