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1). Tune Into What Customers Really Want By : Patsi Krakoff, Psy. D.
Customer relationship marketing is powerful in theory, but troubled in practice. We need to take time to figure out how and why we are undermining our own best efforts.
Perhaps we're overlooking the fundamental elements of a good customer relationship program. With the means to connect with customers easily, maybe we're rushing to cash in on the potential rewards, while forgetting the essentials of all relationships: intimacy and trust.
Article Related to: marketing, communication, business, blogs, buzz, word of mouth
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2). Buzzworthiness Via Human Motivation By : Jambhala Rinpo
Creating something buzzworthy can be a challenge, but a challenge worth achieving. If you can create something buzzworthy enough to get everyone buzzing about it and spreading the message virally, then you’ve succeeded in doing something that most marketers only dream of.
Let’s take a look at buzzworthiness from the perspective of the psychology of human motivation.
Article Related to: buzzworthiness, buzzworthy, buzz, human motivation
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3). Viral Video By : Jambhala Rinpo
Creating your own viral videos can most certainly be fun and all you need is a video camera. It seems that viral videos have become hugely popular and increasingly effective since the dawn of the powerfully viral website YouTube.com.
YouTube.com has grown rapidly in popularity, reaching currently the 16th most visited website according to Alexa, and it has only been around for just over a year.
Article Related to: viral, video, marketing, buzz, youtube, message, virally
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4). What Is Buzzworthiness? How Do We Create A Marketing Buzz? By : Jambhala Rinpo
What pops into your mind when you hear the word buzzworthy or even just buzz?
Well for starters, when I hear the word buzz on its own, I think of bees swarming around a hive full of honey. If I think a little further I get an image of a busy New York street, a mall full of people, or even a festival/parade. These things also bring me back to the image of the bees buzzing around a hive of honey, the only difference is that they're people, and the honey is something that attracts them there.
Article Related to: buzz, buzz marketing, viral marketing, word of mouth
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