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1). This is the story of Lynne and Dave. By : Glenn Harrington
(Note to reader: This is the actual story as created and told by Glenn Harrington of the Harrington Newsletter Company. Other renditions of this story are in circulation, especially in Western Canada. This is the original.)
Lynne and Dave are two successful retail investment advisors, both of whom used a Harrington newsletter, and one of whom remains a successful investment advisor.
Article Related to: newsletter, loyalty, investment advisor, crm, client loyalty, marketing, referrals, marketing
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2). Most Newsletters Don't Work - part one: Success and How to Monitor It By : Glenn Harrington
Some people think newsletters don’t work. Often, they’re right. In a world where most newsletters don’t work, it is common to be confused about how to define newsletter success.
What’s it good for?
Over the past ten years, I have paid attention to newsletters. I can tell you why most don’t work. It starts with confusion about what newsletters are good for.
Article Related to: newsletter, loyalty, investment advisor, crm, client loyalty, marketing, referrals, marketing, writing
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