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  • 10). Relationship Marketing: 10 Tips for Keeping Clients Happy  By : Debbie LaChusa
    You've probably heard the saying "It's easier to keep an existing customer than to get a new one." Well, it's more than just a saying, it's true. That's why you want to take very good care of your current clients or customers and do whatever you can to give them lots of reasons and opportunity to buy from you over and over again. Who wants to constantly be out there pounding the pavement looking for new clients and customers? That's a lot of work.
    Article Related to: low-cost marketing, clients, marketing, marketing plan

  • 11). Building Great Business Relationships  By : Cynthia Morse, CAP
    If you’re in a business relationship with anyone – a client, vendor, or customer – how important is that relationship to you? Do you value the relationship? Do you want to nurture it? A business relationship, like any relationship, is a two-way street. The expectations of both parties needs be clear and easily understandable. Applying the Golden Rule is also a good idea: “Do unto others as you would have them do unto you.
    Article Related to: business relationships, clients, customers, communication, appreciation

  • 14). So That's What Goes On A Home Page!  By : Marcia Yudkin
    In the early days of the World Wide Web, the word went around that the thing to do on a home page is to heartily and sincerely welcome the visitor. Today, this is unnecessary, cliched and ineffective. Instead, an effective home page needs to quickly orient the visitor to what the business or professional practice offers, distinguish these offerings from competitors' and direct the web site visitor what to do if they are interested in learning more.
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  • 15). Building a Better Client Base in Five Easy Steps  By : Nicholas De Salvo
    So, it is that time. You are a working designer who has built a solid portfolio. You are as experienced generating concepts as you are comfortable sending them to print. You have carefully weighed your options and are finally ready to begin working for yourself. Congratulations! Now what do you do? Assuming you are equipped to handle the administrative functions of trekking out on your own (which is another article in itself), the next step is to begin building a client base.
    Article Related to: freelance, entreprneur, graphic, design, web, marketing, advertising, clients, work

  • 22). Getting Your Prospects' Attention: Create A Character  By : Debbie LaChusa
    When you are marketing and selling a product or service, it's key that you understand who you are talking to. Who is your ideal customer? Who has a problem that you, your product or service can solve? Who would be most interested in your product or service? Who is most likely to buy your product or service? Once you identify who the best customer or ideal client is for your product or service, write a description of that person.
    Article Related to: target audience, clients, marketing, marketing plan



 


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