Copywriter Articles

1). An SEO Glossary - Common SEO Terms Defined By : Glenn Murray
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
Article Related to: seo, search engine, optimisation, optimization, google, rank, article, copywriter, submission

2). The World of Advertising By : Peter Finers
No one remembers the date or even a year of birth of industry. Maybe it takes its roots from the first rake or the wheel created by some fellow from the cave. Thousands of years has past after simple inventions, bringing us greater, more advanced technologies. In the twenty first century people are surrounded by numerous products and services created to make our lives comfortable and bring pleasure.
Article Related to: copywriter, copy writing

3). Sales Letters that Sell! By : Alex A. Kecskes
The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart. If the heart’s in it, the brain will follow.
Article Related to: sales letters, writers, writer, writing, copywriter, copywriting, letters, mailers, email writer

4). What is Your Unique Selling Proposition? You're Leaving Money on the Table if You Don't Have One... By : Chris Marlow
The freelance copywriter or business writer who takes the time to create a "Unique Selling Proposition" for themselves will be taking a powerful step to edge out the competition and increase business success.
Article Related to: copywriter, freelancer, business writer, copywriter coaching, copywriting

5). The Rise And Rise Of Article PR - What Are The Implications? By : Glenn Murray
The Rise And Rise Of Article PR - What Are The Implications?
Article Related to: copywriter, copywriting, seo, search engine, optimisation, optimization, article submission, article pr

6). Jagger, Google Analytics, and the Future of Search & SEO By : Glenn Murray
Two big things have just happened in Google-land: Jagger and Google Analytics. Together, these two events may have changed the face of search forever. Jagger First, let's discuss Jagger... Just like hurricanes, Google updates have names. (A Google update is a change to the way Google determines its rankings. Google makes these changes periodically, and they're universally feared because they can impact dramatically on a website's ranking.
Article Related to: seo, article submission, article pr, search engine, optimisation, optimization, google, rank, article, copywriter, submission

7). How to Choose a Freelance or Ghost writer By : Julie Ann Amos
Copyright 2006 Julie Ann Amos When you have a writing project that needs a special touch, consider choosing a professional freelance writer (or ghostwriter) to make it shine. Finding a professional writer can seem a daunting task, especially if you’ve never done it before, but choosing a freelance writer is much the same as choosing any other vendor for your business.
Article Related to: writer, copywriter, ghostwriter, writing, ghost writer, ghostwriting, ghost writing, copywriting, freelance writer

8). The indispensable qualities of professional copywriter By : Peter Finers
Whatever industry you operate in and whatever web site you have, it indispensable that the content on your web site is written easy-to read, appealing and attractive style. Your potential customers will visit your web site and judge both you and your company by the information presented on your web site. It might be enough to have appealing content in offline advertisement, but it is not enough just to have attracting content to be successful in online environment.
Article Related to: copywriter, writing article, create press release

9). Confused About Google's Index, Link Dampening, & No. of Links? By : Glenn Murray
I recently received another 'please help' email from a gentleman named Ian who runs an adventure company in Tanzania (http://www.betheladventure.co.uk ). Ian was concerned about the effect of a variety of issues including indexing and link dampening, and was desperate for help. Unfortunately, he had read some fairly misleading articles in the past, so he had a somewhat mixed up understanding of the factors at play.
Article Related to: seo, search engine, optimisation, optimization, google, rank, article, copywriter, submission

10). Winning Ways At Interviews By : Charles Trumpess
Marketing communications copywriter Charlie Trumpess takes a humorous look at how best to tackle that age old terror, the job interview. Let’s face it, job interviews are about as much fun as a hot wax with no anaesthetic. After all, attempting to showcase your talents to a bunch of strangers, usually against the clock and on someone else’s turf is not a natural act.
Article Related to: copywriter, copywriting

11). Writing For The Web: How Good Copy Becomes Bad Marketing By : Simon Townley
When it comes to writing websites, what is good for the search engines is often not good marketing. Why? Because almost inevitably, when you write to please the search engines, you write about the features of your service. But you should be writing about the benefits for your customers. This is a fundamental problem and one you have to take into account at every stage of creating the copy for your website.
Article Related to: copywriter, copywriting, search engine optimisation, marketing, website writing

12). Where To Find the Best Copywriting Clients By : Chris Marlow
How copywriters can gain work from high-quality, high-paying potential clients
Article Related to: copywriter, copywriting, clients

13). Some FAQs for Aspiring Copywriters By : Glenn Murray
I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight. Q: What does a copywriter do in a typical day? A: This question is very comprehensively answered in http://www.
Article Related to: copywriting, copywriter, freelance, career

14). How to choose a professional copywriter By : Amber McNaught
You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives. What you don't know is how to find that copywriter. Don't worry, you're not alone. The problem with copywriting is that, unlike, say, soda or bathroom cleaner, it's not something you buy every week, or even every month.
Article Related to: copywriter, copywriting

15). How To Get Your Customers To Fall In Love With Your Products And Services By : Dan Lok
Copyright 2006 Quick Turn Marketing International, Ltd. My hair grows so damn fast. I have to get a hair cut every 3 weeks. Every time I need a haircut I go to Peter in downtown, Vancouver. You know… Peter actually worked in New York 10 years ago. I guess you could say he earned his chops in New York. And he's cut hair for many celebrities, including Jim Carrey, etc.
Article Related to: copywriting, advertising, internet marketing, copywriter, small business, marketing, web site conversion, website conversion, traffic conversion, web conversion, web traffic, mentoring, coaching, web seminar

16). How To Create Compelling E-mail Offers That Sell Like Crazy By : Dan Lok
Copyright 2006 Quick Turn Marketing International, Ltd. If you want to create a dynamic e-mail campaign, you have to offer your clients more than a simple announcement. Far too often people fall into the trap of believing an announcement is enough to entice their customer. Unfortunately, an announcement does little to help compel or encourage your clients to buy from you.
Article Related to: copywriting, advertising, internet marketing, copywriter, small business, marketing, web site conversion, website conversion, traffic conversion, web conversion, web traffic, mentoring, coaching, web seminar

17). How To Turn Your eBook Into A Massive Information Marketing Business By : Dan Lok
Copyright 2006 Quick Turn Marketing International, Ltd. Do you have an e-book? Is it doing well? Most people feel satisfied if they have an e-book that is selling well. What they don’t realize however, is if they adopt three simple strategies, they can double or triple their profits. You see it’s not enough to just sell an e-book. You should be looking at the bigger picture.
Article Related to: copywriting, advertising, internet marketing, copywriter, small business, marketing, web site conversion, website conversion, traffic conversion, web conversion, web traffic, mentoring, coaching, web seminar

18). How to Increase Your Copywriting Success By : Chris Marlow
Little knows sources for the copywriter who wants to build a mailing list of high quality prospects.
Article Related to: copywriting, copy, copywriter, clients, success, freelance, business, prospect

19). 6 Reasons Why Case Studies Are A Terrific Market For Freelance Writers By : Steve Slaunwhite ForCopywritersOnly.com
I remember the first time a client offered me a case study writing assignment. I was petrified. It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?” I didn’t have a clue. Of course, these days, I know more.
Article Related to: copywriting, writing, copywriter, writer, copywriters, writers

20). 66 Tips for Writing Copy That Sells By : Neil Sagebiel
Compiled from my numerous articles and reports on copywriting, the following 66 tips will help you write copy that builds awareness, generates leads and increases sales. To plan your project, answer these basic questions: 1. What is the piece? 2. What is the subject? 3. Who is the audience? 4. What is the purpose? 5. How will the piece be used? To prepare to write copy, gather useful online and offline source materials: 6.
Article Related to: copy, copy that sells, copywriting, awareness, leads, sales, copywriter, tips

21). Simple Copywriting For Beginners By : Ken Leonard Jr.
Simple Copywriting For Beginners
Article Related to: copywriting for the web, web copywriting for beginners, write a sales letter, copywriter

22). What You Should Know Before You Write Web Sales Copy (Part 1) By : Paul M. Jerard Jr.
The Internet may be one of the hardest forms of media to write lucrative and motivational sales copy. Attracting unique visitors, and keeping their interest to stay on your site, for more than ten seconds, is what I often refer to as the, "Fly Paper Theory."
Article Related to: online, web, sale, sales, internet, copy, business, marketing, pay-per-click, copywriter, sales

23). 19 Rules For Writing Killer Headlines By : Dan Lok
Copyright 2006 Quick Turn Marketing International, Ltd. Following are 19 rules you can use to write headlines that will reach out and force the prospect to read your website and sales letter. 1. Your headline must offer somethign that your target market wants very badly. 2. Your headline must include something of self interest to the reader. 3. If your product is new or improved, say so in the headline.
Article Related to: copywriting, advertising, internet marketing, copywriter, small business, marketing, web site conversion, website conversion, traffic conversion, web conversion, web traffic, mentoring, coaching, web seminar

24). How Unique And Believable Is Your Website Copy? By : Elaine Currie
Copyright 2006 Elaine Currie There is a growing trend in Internet marketing to use long sales letters. These sales letters are appearing in email advertising campaigns and on websites. Personally, I actually like this trend. Offering a long and detailed explanation of a product is much more helpful than presenting a "teaser" and a demand for an email address in return for better information.
Article Related to: internet marketing, advertising copy, long sales letters, email campaign, copywriter, internet marketers

25). Does Your Sales Letter Make Sense? By : Elaine Currie
Copyright 2006 Elaine Currie The Internet marketing gurus have pronounced the traditional sales letter dead, buried it, held a wake and crowned its successor. The new generation of sales letter is long and detailed and contains personal anecdotes. For the potential customer this is good: they can learn what a program is about without submitting their email address to a complete stranger.
Article Related to: internet marketing, advertising copy, long sales letters, email campaign, copywriter, internet marketers, writer, prospective customers, website