Customer Experience Blueprint Articles

1). Customer Experience: Fine Architecture or House of Horrors? By : Robert Howard
Losing site of the big picture can happen to even the best of businesses. When short-term business challenges inevitably arise, decisions can be made in haste to address them. Without a master plan, those seemingly innocent decisions can begin to create a burden for the company in the long run. Most importantly, they can ultimately cripple the customer experience.
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