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Customer Experience Top Related Articles

  • 2). Create a Positive Buying Experience  By : Chris Stiehl
    GM wanted to create something different with Saturn. They studied the typical complaints with respect to the car buying experience - then, they decided that buying a Saturn would be different. Their changes were supported by their ad campaigns and the customers responded very favorably to the Saturn buying experience.
    Article Related to: customer experience, sales, leadership, branding



 


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