Customer Relationship Management Articles

1). 6 Steps to Effective Customer Relationship Management By : Ettione Stuckey
CRM is critical, because research has proven that it’s significantly more cost effective to keep existing customers than it is to acquire new ones. Basically, this fact is the driving force behind this industry. Companies spend money on CRM software and services to manage their valuable customer relationships. CRM allows you to target your customers by the items they buy, making it easier to up-sell and cross-sell them on other products.
Article Related to: email marketing, autoresponders, list managment, crm, crm software, customer relationship management, ezin

2). Contact Centric vs. Account Centric CRM: Which Small Business CRM Software Is Right For You? By : Scott Gingrich
There are two basic paradigms for CRM systems: Contact centric or Account Centric. Depending on your business requirements, one is the better approach. This article will help you identify which approach is right for you so that you can find the right CRM software.
Article Related to: crm, customer relationship management, sfa, sales force automation, goldmine vs act, saleslogix, evaluate

3). Customer Relationship Management For A Higher Level Of Customer Service By : Sue Jan
For businesses large and small, their profitability and success depends upon customer retention, customer relationship enhancements and customer acquisition. This is often known as Customer Relationship Management or CRM. CRM is the managing of all business and interactions with customers. The main purpose of Customer Relationship Management is to allow businesses to better manage their customers through the introduction of reliable systems, processes and procedures for interacting with those customers.
Article Related to: customer relationship management, crm, crm software, crm solution, small business crm, online crm

4). Why Small Businesses Choose CRM As A Service? By : Colin Duffy
In order compete and survive in today’s business market the young business must be able to leverage more than just its human capital to contend with bigger brands. In today’s volatile business environment big corporations can quickly swallow the little guys market whole. The importance of attracting and retaining customers has never been more significant.
Article Related to: customer relationship management, on demand crm, saas, hosted crm, small business crm

5). CRM Software System By : Taylor May
CRM is the accepted purpose of Customer Relationship Management is to enable organizations to better manage their customers through the introduction of reliable processes and procedures for interacting with those customers. In today's competitive business environment, a successful CRM software solution cannot be implemented by only installing and integrating CRM software application designed to support CRM processes.
Article Related to: crm software, crm, crm software system, crm solutions, customer relationship management

6). CRM Budget: How To Bring Your CRM Project In On-Budget By : Scott Gingrich
It seems that having a project come in On-Budget is the and holy-grail of project management, especially when it comes to CRM projects. With their 70% failure rate, CRM projects represent a significant risk to a small business' financial health and warrants more "measure twice, cut once" consideration before beginning.
Article Related to: crm, customer relationship management, sfa, sales force automation, crm budget, goldmine, act!, saleslogix

7). Is Your CRM System Destined To Fail? By : David Cowgill
San Francisco, CA (ARTICLE MARKETER) July 9, 2005 -- CRM Blog has published a free report on how to prevent your CRM system from failing. They unveil 10 'must ask' questions that should be addressed with your company (PRWEB Release http://crm.blogs.com/crm/2005/07/its_.html) the site has received numerous requests from countries around the world to post its CRM articles on the Web.
Article Related to: crm blog, customer relationship management, crm online, on demand crm

8). How A Holistic CRM Solution Will Increase Overall Business Performance By : Colin Duffy
Born out of the high priced custom built CRM and ERP solutions of Oracle, Siebel and SAP, on demand CRM solutions built on the Software as a Service (SaaS) model are beginning to incorporate more than just customer relationship management. This newly developing multifunctional on demand solution is widely perceived by many to be part of the evolutionary process of the SaaS model, and a direct result of customer desire to have an all in one solution, without heavy integration and customization.
Article Related to: customer relationship management, on demand crm, enterprise resource planning, sales force automatio

9). Five Unstoppable Tactics For Demonic Viral Marketing. By : Joseph Plazo
Does marketing your start-up company petrify your checkbook? Tri-media advertising does wonders for corporate brand building but it's not the only way to spread the good word. With non conventional promotion, you avoid costly tri media expenses and create an almost demonic cult-following for your new product or service. All you need is a bit of unconventional thinking.
Article Related to: marketing, promotions, customer management, customer relationship management, persuasion techniques, business promotions, marketing techniques, brand awareness, brand building

10). Forum Perils for Customer Relationship Management By : Jeff Walters
Forums are not only useful for sharing ideas and web-networking - they can also be used as part of your customer relationshiop management strategy. This second article covers the negative impact forums can have on your customer relationship management initiatives - both through your own actions, as well as those of unhappy customers.
Article Related to: customer relationship management, crm, forum, customer satisfaction, lead generation, prospects, dissatisf

11). CRM: Keeping Customers Loyal By : Richard D S Hill
Customers are now in charge. Thanks to the growth of the Web, it is easier than ever to comparison shop and switch from one business to another with the click of a mouse. However, research has found that in the online market, customers yearn for trustworthiness more than ever. Customer relationships are a company’s most valuable asset - worth more everything else combined as no customers = no business.
Article Related to: customer relationship management, crm, customer loyalty

12). Top Tips For CRM By : Richard D S Hill
Putting the customer right at the centre of the organization is the be-all and end-all of successful Customer Relationship Management (CRM). To do that you have to know what your customers really want and really think about your business and then use that to deliver better products and services, improve customer service and increase sales opportunities.
Article Related to: crm, crm solution, customer relationship management

13). How Sales Visibility Will Help You Close More Frequently! By : Colin Duffy
The end goal of any sales rep is to close, close, close. From initial contact to making that call to seal the deal, a good salesman/woman should have little else on their mind then moving forward. Although selling different products and services require you to alter your approach, vary your efforts and adapt to different interests and questions, a good salesman/woman must be able to interpret and record customer feedback and funnel it into a structured and clear pipeline in order to succeed.
Article Related to: sales force automation, sfa, on demand crm, customer relationship management

14). Use Forums To Improve Customer Relationship Management By : Jeff Walters
Forums are not only useful for sharing ideas and web-networking - they can also be used as part of your customer relationshiop management strategy. This first article covers the positive impact forums can have on your customer relationship management initiatives.
Article Related to: customer relationship management, crm, forum, market research, jv partners, lead generation

15). E-Commerce Business – Proceed With Caution By : Specialty
There is an epidemic in the United States. An epidemic that is so overlooked, if gone unchecked any longer, could cripple the economic strata of the U.S. An epidemic that could be responsible for the genocide of millions of businesses. Curious what it is? I am referring to the gross mismanagement of e-commerce businesses. Okay, perhaps the phrases “cripple.
Article Related to: answering service, call center, e-commerce, customer service, customer relationship management, crm

16). Making CRM Work By : Richard D S Hill
Customer Relationship Management (CRM) is a business philosophy, not just a technology - understanding your customers' needs enables you to build better relationships and increase sales. Using the philosophy of CRM helps "to get and to keep more customers who stay with you longer". Although a sound customer relationship management strategy has to come first, it can be effectively supported by CRM software.
Article Related to: crm, crm solution, customer relationship management

17). CRM On Budget: How To Develop and Stick To a Realistic Budget for CRM By : Scott Gingrich
It seems that having a project come in On-Budget is the holy-grail of project management, especially when it comes to CRM projects. With their 70% failure rate, CRM projects represent a significant risk to a small business' financial health and warrants more "measure twice, cut once" consideration before beginning.
Article Related to: crm, customer relationship management, sfa, sales force automation, goldmine, act!, saleslogix, crm budget

18). Converting Your Website Leads to Sales By : Relenta.com
Your website exists either to sell products or generate leads that can be later converted into paying customers. In the former case, unless you sell inexpensive commoditized widgets, it takes several interactions with a prospective customer before you can close the sale. Therefore, a top priority of almost every online business is to gather, organize, and convert website leads to sales.
Article Related to: crm, customer relationship management, crm system, crm software, email marketing, contact manager

19). Customer Relationship Management - A Brief Look At What It Is By : Cynthia Macy
Customer Relationship Management (CRM) can make or break your business...learn how to use it.
Article Related to: customer relationship management, crm, crm software, online crm, small business crm, crm system

20). Importance of Customer Relationship Management or Contact Management By : James Hunt
Companies that need customers in order to build a profit need to have a system in place that effectively and successfully manages the customer/client relationship. Many companies are choosing to have some of their employees earn a certificate in customer relationship management or contact management...
Article Related to: customer relationship management, contact management, build profit, sales

21). How CRM Software Programs Helps in Sales Force Automation (SFA) By : Esales
Customer Relationship Management (CRM) practices are today widely practiced for improving customer service of a company/organization. CRM systems are specialized software integrated systems which help in improving CRM. The CRM software programs in these systems automate all business processes, from tracking customers to large undertakings. The most important of all automation procedures is the sales force automation (SFA).
Article Related to: sales force automation, sfa, customer relationship management, crm, sfa software, crm software programs, crm solution, sfa solution, employee automation, business automation, crm system, sfa system

22). How To Keep Customers Loyal By : John Morris
Business analysts know that it costs a company much more money to get a new customer than to keep doing business with their existing ones...
Article Related to: customer service, customer relationship management, customer service training, customer satisfaction, customer satisfaction survey

23). What Is Customer Relationship Management? By : Derek Both
Customer relationship management (CRM) is an important part of any business in order to keep clients happy.
Article Related to: customer relationship management

24). How Customer Relationship Management Can Work For You By : Derek Both
Customer relationship management is vital to running a successful business using your client information in order to have direct contact with your customers at all times.
Article Related to: customer relationship management