Customer Articles

1). Ethical Behavior in the Workplace By : Cathy Warschaw
What it means to be ethical
Article Related to: ethics, ethical behavior, value, reward, business, customer, success, dental success

2). Delivering Great Customer Service - 10 Tips By : Jane-Michèle Clark
It almost goes without saying that good customer service is essential to sustaining any business. No matter how wonderful a job you do of attracting new customers, you won’t be profitable for long unless you have a solid customer retention strategy in place – and in action. It’s the actions that count – not what you say you’ll do, or what the policy says.
Article Related to: customer, service, retention, sustain, business, loyalty, client, memorable, exceptional, mistake, employee, help, strategy, front-line, satisfaction, company representative, auto-attendant, listening, feedback, sustaining

3). The 5 W's of World Class Customer Service Training By : Rosanne D'Ausilio,Ph.D
The preamble to the United States Constitution begins, ‘we, the people.’ I feel strongly that we, the people, are what make the difference in life, both personally and professionally. The interaction anyone has at any level with your employees, including you, gives a customer-- whether current, potential, internal or external--an opportunity to make a judgment about you, your company, all companies like yours.
Article Related to: customer, service

4). Remember people really are not stupid! By : Paul Duxbury
Here is a lesson that anyone with an online business would do well to remember! People really are not stupid.
Article Related to: customer, gain, retail, traffic, visitors, buyers, repeat

5). Marketing with Integrity By : Alicia Smith
Playing games can be a lot of fun, but in business they can take an ugly turn when they turn into head games. How we play games, or play at games, often reflects our true nature as to how we do business. We always have a choice. We can make it a win-lose or a win-win option. Playing head games in business involves lying, cheating, hidden agendas, one-upmanship, customer or employee exploitation, and the like.
Article Related to: marketing, customer, business, integrity, creativity, situations, win-win, truths, games

6). Small businesses main problem? They need more customers. By : W. Dave Free
In September of 2005 our company sponsored a survey of small businesses in the service areas. The purpose of the survey was to ask the business owners, many of them franchise owners, what their significant business hurdles were. The key areas of the survey were customers, growth, technology and research, and employees. You can see the complete results at http://seedsofgrowth.
Article Related to: small business, franchise, customer, grow business, customer relationship, internet marketing, email marketing

7). What’s changing in Customer Service? The top 5 new things that customers want. By : Jane-Michèle Clark
We all know that good customer service is paramount to growing a business and increasing profitability. What many managers are failing to realize, however, is that rapid changes in technology have lead to equally rapid changes in the delivery of quality customer service. In addition to the basics we all have heard time and again, there are five new areas of customer service that should be addressed to keep customers happy.
Article Related to: change, customer, expectation, technology, service, retention, business, loyalty, mistake, employee, strategy, help, front-line, satisfaction, sustain, sustaining, client, company representative, auto

8). How Does Your Website Make Me Feel? By : Philippa Gamse
When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a "techy type". But for me, the most intriguing aspect of your online business isn't about the technology. It's about human connections, and how you can create these in a virtual environment. It's commonly understood that "people buy emotionally, not intellectually.
Article Related to: internet, website, strategy, web site, technology, customer, relationships, buying, selling, conversation, visitor

9). How To Get Return Customers By : David Gass
Explains to to build customer loyalty and get customers to come back and buy more.
Article Related to: customer, loyalty, build, references, sales, marketing, small business, return, income, software

10). Design For Six Sigma By : Peter Peterka
Design for Six Sigma (DFSS) is the application of Six Sigma principles to the design of products and their manufacturing and support processes. Whereas Six Sigma by definition focuses on the production phase of a product, DFSS focuses on research, design, and development phases. DFSS combines many of the tools that are used to improve existing products or services and integrates the voice of the customer and simulation methods to predict new process and product performance.
Article Related to: design, six, sigma, principles, manufacturing, product, research, improve, customer, dmaic, dfss, organizations

11). How To Improve Working Capital Management By : David Gass
Explains how best to improve your management of working capital and control cash flow.
Article Related to: cash flow, capital, management, working, dispute, customer, financing, credit, loans, business

12). Email Marketing is Still Hot for Small Business By : W. Dave Free
How do you communicate with your customers? We all know that there's getting to be more and more online activity. How much? According to the Pew Research Center: The proportion of Americans online on a typical day grew from 36% of the entire adult population in January 2002 to 44% in December 2005. The number of adults who said they logged on at least once a day from home rose from 27% of American adults in January 2002 to 35% in late 2005.
Article Related to: business, small business, referral, feedback, customer, satisfaction, email marketing, internet marketing, viral marketing

13). The Internet The World's Greatest Telephone for the Success of Your Business By : Shaun Stevens
Business owners of companies both large and small can achieve rich improvements in their operations if they start to ask themselves regularly, "I have just been handed a powerful new tool. It essentially lets me costless communicate with anyone on the planet. How can I best use it to my advantage?" To focus, business owners must first ask themselves.
Article Related to: internet, marketing, profit, customer, service, targeting

14). Battling with Customer Service: How to Win the War, Part 2 of 2 By : Gwendolyn A. Lee
If you’ve already read Part 1 of “Battling with Customer Service: How to Win the War,” congratulations! You’re halfway to becoming a pro. Follow these last five steps and you’ll be on track to bending the minds of customer service representatives everywhere. Without further ado… 6. Don’t drink and dial. It seems like a good idea at first; the mind says no, but the six-pack says yes.
Article Related to: customer, service, phone, company, utility, rubber, stamp, stamps, cable, satellite, fcc, puc, federal, communication, commission

15). Customer Satisfaction – Why do Companies Care? By : Terry Echols
This is the first in what is sure to be a lengthy series on “Customer Satisfaction”. The information contained here will cross over as training material quite nicely. In order to present the topic of “Customer Satisfaction” it is important that we have the same definition, working for the same page, so-to-speak. We should first identify the factors that contribute to customer satisfaction.
Article Related to: customer service, customer satisfaction, customer, customer loyalty, brand loyalty, product loyalty, product satisfaction

16). Paying Referral Fees to Designers as a Creative Subcontractor - Should You Do It? By : Kirstin Carey
Kirstin, I am a faux finisher and I do some murals, too. When my clients ask me for referrals for designers, I give them names of people whom I think can help them. Should I let the designer know that I referred them? - Arlene, Baltimore, MD Arlene, Not only should you let the designer know you referred someone to her, you should also ask for a referral fee or a percentage of the contract if she gets the client.
Article Related to: referrals, sales, selling, marketing, designer, refer, fee, pricing, affiliate, value, client, customer, interior, decorate, creative, professional

17). How To Choose The Right Small Business Billing Software By : Josh Bender
If you own or manage a small business, you know how much time can be spent chasing down paper invoices, purchase orders and sales reports. It can be a real nightmare! That is where billing software comes in. It allows you to record all your customers, sales, invoices, inventory, suppliers (and more) in a PC-based system that is easy to use. Deciding that you need to invest in good quality billing software is not hard.
Article Related to: database, software, billing, accounting, accounts, invoice, invoicing, pc, computer, access, customer, supplier, purchase order, inventory, crm, shareware, pos software, transaction, small business, sales, warehouse

18). Successful Business Relationships By : Terence Traut
Successful business relationships are based on Value, Competence, Trust, and Propriety. Value Value: The customer’s perception of your worth, excellence, usefulness, or importance. Value addresses the customer’s question, “What can this person or company do for me?” Value can be articulated by explicitly answering these questions throughout the sales cycle: • How much? (what the customer can expect to gain by doing business with you — in increased sales, lower costs, etc.
Article Related to: sales, business, relationships, customer, selling, customer service, training

19). Customer Satisfaction – Why do Companies Care? Part 2 By : Terry Echols
Customer Satisfaction vs. Customer Loyalty A customer that is “satisfied” has purchased a product which is acceptable to them. A customer that is “loyal” is one whose experience was so exceptional, they will purchase again. The conventional wisdom for most industries has held that “if you have satisfied customers, you will have loyal customers.” It may sound correct, but is it? Saying when the sun is out the sky is clear at first seems to make sense, but it’s not entirely true.
Article Related to: customer service, customer satisfaction, customer, customer loyalty, brand loyalty, product loyalty, product satisfaction

20). When Should You Fire a Cleaning Customer? By : Steve Hanson
Copyright 2006 The Janitorial Store Years ago the phrase was coined, "The customer is always right." But this is not always a true statement, and keeping extremely demanding or troublesome customers may be biting into your profits. When you first started your cleaning business you were no doubt eager to get any paying customer you could get to sign on.
Article Related to: fire, cleaning, customer

21). 20 Super Hot Ways To Make More Money By : Pj Germain
To succeed in Affiliate Marketing, you'll need to do more than just throw up a site and sell product. Go the extra mile and you'll stand out!
Article Related to: money, publish, hot, tip, customer, sale, online, product, e-mail, e-zine

22). Handling Challenging Situations with a Customer-Focused Mindset By : Terence Traut
Most Customer Service Professionals deal with many challenging customer situations. These situations may include: • A customer who is upset about the quality or delivery of our product/service. • A product return or a cancellation of services. • Incorrect information given to the customer. • A customer who is negative toward your company due to past experiences.
Article Related to: sales, selling, customer service, customer, challenge, service, communication

23). Is Your Site The Weak Link In Your Sales Chain? By : Kenn Schroder
Two Big Hurdles Your Prospect Must Jump Over In the sales chain, or sales process, buyers go through several steps before they make a purchase. Two of the big hurdles are the questions of "Do I trust you?" and "Can you deliver?" Is your web site helping prospective customers answer these questions? Or is your site the weak link in your sales chain? Insights into Understanding Your Buyer Today's buyer has a lot of resources at their hands compared to the past.
Article Related to: coach, coaching, coaches, web site, website, customers, customer, clients, buyers, close more sales, sales, understanding your buyer, understand your buyer

24). Spa Career/Management By : Josh Stone
Guide to Making It on the Spa Industry Just because spas offer its customers full relaxation and respite from the daily stress and hustle and bustle of the metropolis, it doesn't necessarily mean that the people working behind it are on Zen mode 24 hours a day, seven days a week. In fact, managing a spa or taking on a spa career comes with as many guidelines and technicalities as the average Windows operating system.
Article Related to: spa, career, management, industry, customer, aesthetician, therapist, manager, reward, statistics, job, opportunities, beauty, income, training

25). Marketing campaign By : Ken Charnly
To make good sale of your product you need to organize effective marketing campaign. You should be concerned about some principles of business marketing. But you give them a serious action you will definitely get the better result than before. Marketing campaign is very much important for making the consumers closest to your product or service. And that can bring your business activity more purposeful as we all know the consumers are the main strength of business and if you prepare your base with good communication system you will not need to worry much about the selling of your product or service.
Article Related to: marketing campaign, effective marketing, customer