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  • 4). How to create and run an ezine for profit - Part 3  By : Article Uncle
    We all know that ezines are not just about sending thousands of email every week to keep and attract new customers. It is also about offering insightful and practical content. If you only talk about how great your services and products are, surely your readers won’t stick around for long. But the main concept of an ezine in the first place is to assist you in your advertising needs.
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  • 6). Customer Service - A Lost Art?  By : Craig Binkley
    Copyright 2006 Craig Binkley Is customer service a lost art? Before you answer that question, take a moment and think about the last few times you have gone shopping or out to dinner. Okay, now that you have really thought about it, is your answer any different? Why is it that when we actually DO receive excellent customer service that it makes such.
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  • 11). How to make your business a success.  By : pete arkwright
    Respect Respect: The client’s perception of your value, excellence, usefulness, or importance. concede addresses the client’s query, “What can this person or trade do for me?” Respect can be articulated by explicitly answering these questions throughout the sales phase: From this point forward, we will let you in on little secrets that will help you implement this subject into your life.
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  • 14). Avoid Being Vague  By : Alicia Smith
    We are bombarded with thousands of marketing messages daily…on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. And in order to get heard, we need our marketing messages to be clear and concise. A vague message is one that isn't easily understood - it doesn't speak to a potential customer or client.
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  • 17). Building Great Business Relationships  By : Cynthia Morse, CAP
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    In the early days of the World Wide Web, the word went around that the thing to do on a home page is to heartily and sincerely welcome the visitor. Today, this is unnecessary, cliched and ineffective. Instead, an effective home page needs to quickly orient the visitor to what the business or professional practice offers, distinguish these offerings from competitors' and direct the web site visitor what to do if they are interested in learning more.
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