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1). How to Write a Great Demonstration or Training Script By : Lynn Walford
People won’t buy your products or services if they can’t figure out how to use them. Therefore, it is imperative that you find ways to help your customers understand how to get the most of your products or services. Depending on your product or service, two valuable tools for promotions and sales are product demonstrations and training sessions.
Think of how many Ginsu knives, cookware sets, and mops have been sold, just because the audience members saw how to use the products.
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