Direct Marketing Articles

1). Seven Ways to Use Market Segmentation at a Health Plan By : Richard Hamer
Implementing marketing segmentation is never a slam dunk and health plans have more difficulty than other firms because of their regulatory environment. But the pattern of decisions is simple when they are broken into steps. First, market segmentation research is needed to identify and define market segments. This process is fairly involved and is described elsewhere.
Article Related to: medicare, seniors, marketing, segmentation, research, analysis, positioning, new markets, direct marketing, channels, strategy, health plan, insurance, coverage, drug, medical, management

2). B-to-B direct mail: Don’t get lost in the details By : Mac McIntosh
It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: the list, the offer and the results. Stop worrying about the unimportant details such as whether it is better to use gray paper or white for your B-to-B direct mailer. It really doesn’t matter what color paper you use—if you’re mailing to the wrong people with the wrong offer, your campaign is going to bomb.
Article Related to: direct marketing, b2b, direct mail, sales leads

3). Fishing & Lead Capture - Part One of Three By : Russ Moore
"Those worms are good enough to catch the sunfish around the edge, but you gotta use some liver and cast out to the middle to catch the big cats." The ol' fella was right - good advice for that place and time. I caught more catfish that day than I had all summer. Fishin' and lead capture. They're not so different. Right bait... right place... BAM! You get a strike - someone drops their contact info into your autoresponder form to get some of that sweet smellin' bait you've offered them.
Article Related to: lead capture, email marketing, network marketing, list building, internet marketing, direct marketing

4). Harness the Sales Power of Niche Marketing By : Joel Sussman
Copyright 2006 Joel Sussman The key to attracting new customers to your business, whether online or off, lies in understanding a few simple things about how the brain works. Usually at an unconscious level, people are constantly scanning their environment to separate the relevant from the irrelevant, the safe from the potentially hazardous, the desirable from the unappealing.
Article Related to: target marketing, niche marketing, sales and marketing, direct marketing, marketing strategies, sales objections, direct mail marketing, marketing resources, marketing tools

5). Effective Direct Mail Campaigns By : Gordon Petten
It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company.
Article Related to: direct marketing

6). Membership Marketing – it’s More than Magazines By : Shira Linden
Membership marketing is not new. The American Medical Association was founded in 1847, while the Marine Corps Association was formed in 1913, to cite a few examples. But membership marketing seems to be gaining traction in today’s marketplace. The world’s largest circulation magazine Yes, it’s AARP, The Magazine, which arrives at 24 million households each month.
Article Related to: direct marketing, circulation marketing, membership marketing, loyalty, direct mail, association, memberships, publishing, clubs, members, association marketing, benefit package, member forums, member

7). Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test By : Alan Boyer
This is the fastest way to increasing your direct mail marketing. This article lays out the internet tools that are traditionally thought of as online marketing tools that can show the way to increase your offline marketing results significantly.
Article Related to: marketing, test market, direct marketing, direct mail, overture, googleadwords

8). Getting More Customers By : Richard D S Hill
Surveys show that 85% of success in life relates to your communication, human relations skills, and "emotional intelligence”. Joe Batten, an American motivational speaker said: "Before you tell, ask; before you talk, listen; after you listen, relate; and always show that you care. When you can translate care, people will want to do business with you and details will not get in the way.
Article Related to: customers, direct marketing

9). Internet Marketing Secret - How to Double Your Sales Overnight By : Mike Adams
What if you could double your sales overnight by applying just one Internet marketing secret? One of the greatest secrets of direct marketing is that it is scientific. With many forms of advertising, you cannot tell which ad or marketing campaign produced the results. But smart direct marketers know exactly which ad or sales letter produced what results because the results are tracked and measured.
Article Related to: internet marketing secret, internet marketing, direct marketing, internet marketers, direct marketers, split testing

10). Direct Email Marketing Keeps You Linked To Your Customers By : Rob Burko
Direct email marketing is the solution to a very big problem for online retailers. Ask anyone looking at the traffic reports for their online store and they will tell you that nothing drives them more crazy than getting someone to their site (either naturally or through an advertisement) and then seeing them leave. They’re gone into the abyss that is the online market place, possibly never to return again.
Article Related to: direct email marketing, email marketing, promotion, advertising, online marketing, direct marketing, eliteweb, increase traffic, email promotions, email newsletter, mailing list, online coupons, onlin

11). US Postal Service...Your Marketing Buddy By : Scott Campbell
Direct mail is perhaps the most effective and efficient marketing tactic. A small business owner would be wise to learn all the ins and outs and in working with the Post Office.
Article Related to: marketing, direct marketing, direct mail, mass mailing

12). Boost Your Bottom Line with a Power-Packed Headline By : Allyn_Cutts
There’s an old saying… curiosity killed the cat. Let’s face the facts; cats aren’t the only creatures that get sucked into whirlpool of curiosity. Everyday we find ourselves bombarded with moments of curiosity. The best example… headlines! Headlines either suck us into their vacuum or repel us instantly. How many times have you picked up the newspaper.
Article Related to: direct marketing, headlines, copywriting

13). Direct Email Marketing Made Easy By : Rob Burko
Forget direct email marketing for a second, and tell me if this has ever happened to you. You go outside and open your mailbox. You get the usual: bills, bank statements, maybe a phoney million-dollar offer. But then, in the middle of it all, you see an envelope from your favourite restaurant. “Thanks for being a loyal customer,” it says. “Next time you come by, let us treat you to a free dessert.
Article Related to: direct email marketing, email marketing, promotion, advertising, online marketing, direct marketing, eliteweb, increase traffic, email promotions, email newsletter, mailing list, online coupons, email

14). Cash in on Neighbors By : Allyn_Cutts
What could be more welcoming than the spicy smell of hot apple pie to receive you into a brand new neighborhood full of people you’ve never met? Hopefully you life has been full of warm, hospitable neighbors wherever you’ve lived. Perhaps not… If you’ve ever had a bad experience with a neighbor, you know just how much those invisible people really know about you.
Article Related to: direct marketing, neighbors, mailing list

15). Sorting the Mail and Eliminate Junk By : Jan Hayner
Try this method to eliminate junk mail...it really works!
Article Related to: junkmail, mailing list, telemarketing, email list, direct marketing, mail, telephone, consumers, opt-out

16). Fishing & Lead Capture - Part Three of Three By : Russ Moore
In parts one and two we overviewed fishing for leads, then went into detail on baiting, presenting and setting your hook on new leads for your business. Of course, the purpose of your lead generation is to sell a product, service, or opportunity. That's your number one priority - to make contacts and turn them into customers. You've gotta land that fish.
Article Related to: lead capture, email marketing, network marketing, list building, internet marketing, direct marketing

17). Do Definitions Tell You How To Create A Better Business? By : Richard D S Hill
When talking to people about what they think is involved in marketing, CRM, ecommerce, direct marketing, web development, web design and graphic design it is quite clear that most people have a confused and jumbled view about what they all are, what they cover, which is most important and which is easiest to understand. It is nearly always the case that someone understands what is meant by graphic design – not a surprise, perhaps, as it has been around the longest and has it’s roots in “old technology”.
Article Related to: marketing, crm, ecommerce, direct marketing, web development, web design, graphic design

18). The Keys to Building a Mailing List By : Vince Galbraith
Copyright 2006 Vince Galbraith How Much Should I Put into Building a List? Questions like this always boil down to one factor: How much is your mailing list worth to your business. Each industry has its own use for a mailing list, and not all of them will gain subscribers the same way. Lets go through a few different industries, how they use a mailing list, and the best way for them to gain subscribers.
Article Related to: mailing list, direct marketing, network marketing, internet marketing

19). Direct Marketing For Results By : Gordon Petten
There are many advantages to direct marketing. Not only does it offer a wider variety of options to potential customers, but it also saves time and is a lot of fun.
Article Related to: direct marketing

20). Fishing & Lead Capture - Part Two of Three By : Russ Moore
In part one we skimmed over the basics of fishing for leads, and turning them into customers. Now let's break that down and get into a little more detail. Bait & Presentation Traffic isn't all that easy to get. You will have to either pay for, or work hard for traffic to your website. You don't want to waste it, do you? Of course not. When a visitor hits your page, you don't want him to just look around and swim away, right? No.
Article Related to: lead capture, email marketing, network marketing, list building, internet marketing, direct marketing

21). 10 Common Direct Mail Mistakes and How to Avoid Them By : Avery Manko
Successful direct mail does not need to be elaborate full color printing or creative copy. The major factors contributing to a successful direct mail program are in the planning and implementing of the program.
Article Related to: direct mail success, direct marketing

22). Google AdWords Can Be Fun Or Torture! By : Donald N Lombardi
Google AdWords is the fastest crash course in street level direct marketing. It is an exciting and challenging skill to learn. It is like fighting a war right from your desktop.
Article Related to: google adwords, direct marketing, advertising, plan, strategize

23). Give FREE Long Distance Calling to all Your Customers and Members and Watch Your Business Grow! By : LPat B
Instantly increase sales and traffic to your store or web site. AdCalls offers you a complete marketing solution and Customer Relationship Management CRM system to identify and capture vital information about your customers. Give FREE long distance calling to all your customers and members and watch your business grow! AdCalls offers you the opportunity to set up your own branded PC-to-PC and PC-2-Phone service through our Private Label Program.
Article Related to: direct marketing, free unlimited long distance calls, local internet advertising, online coupons, permission based e-mail marketing solutions, free voip dialing system, special offer advertising, advertising, marketing, media, telecommunications, sales, ad sales

24). How Copywriters Can Bounce Back After a Client Messes Up a Direct Marketing Campaign By : Chris Marlow
How copywriter can set themselves up for success - and what to do when a campaign still fails.
Article Related to: copywriting, freelance, direct marketing

25). Gem Scan The International Canadian Diamond Traders By : Jason Cox
Canadian Diamond Traders is an extremely successful international diamond company located in Toronto, Canada. For the past two years, they effectively specialized in marketing diamonds to brokers and jewelers in Canada.
Article Related to: canadian diamond traders, direct marketing, member of american chamber of commerce