1). Shorter Supply Chains, Higher Expectations By : Frank Sterner
The past few years have seen some dramatic changes in parcel shipping methods. Most of those changes have been driven by impatience, manifested in what the industry calls "the shortening of the supply chain." It is an interesting phrase, summing up a wide variety of customer attitudes and business strategies.
To the consumer, shortening the supply chain means an unwillingness to accept the term "out of stock" or delays in order processing, and a reluctance to endure lengthy delivery times.
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