E-Marketing Articles

1). Which Newsletter Format Should I Use? Text, HTML or PDF? By : Elge Premeau
Copyright 2006 Elge Premeau Having an electronic newsletter (or e-newsletter) is an excellent way to stay in touch with clients and prospects. An e-newsletter can be produced significantly cheaper than a print newsletter and can be distributed at the click of a button without the cost of postage. Many professionals don't make use of this important marketing tool because they quickly get overwhelmed by all the options.
Article Related to: enewsletter, newsletter, newsletters, email, emarketing, strategist, html, text, pdf

2). A Guide To E-Marketing By : J. Elisha Burke
E-marketing has become a popular tool for small business owners to promote their products and get the word out about what they have to sell. It is a very important area that should not be overlooked when you are trying to market your business.
Article Related to: e-marketing, e-commerce, ecomerce, online marketing, electronic markeing

3). How To Choose Your Website Colors By : Jason OConnor
Color is often overlooked in the business of optimizing websites for better returns on investments. Website sales can be greatly affected by simply changing its colors. Ever come across a website that uses some funky combination of print and background colors? If you ever want to experience an eye-twisting headache, try reading yellow print on a blue background.
Article Related to: web design, web colors, choosing colors, collateral material, marketing, web marketing, e-marketing, small business, web development, oak web works, jason oconnor

4). Death of the small sports retailer? By : Fraser Mitchell
What does the increase in the super stores such as JJB Sports and the recent acquisition program of Sportsworld mean to the small independent sports retailer? Having spoken to over 1500 such retailers during the initial set up phase of Lookupsport.com, I feel the need to sound the alarm bell. I spoke to a number of small multi-sports shops who have been driven out of business by the likes of Sportsworld and were in the process of closing, and even more who were finding life difficult thanks to the opening of large stores in their towns.
Article Related to: uk sports retail, e-marketing, online markekting, retail, sports, internet marketing

5). 4 Miscellaneous Email Marketing Advices By : Horace Lai
Email is one of the most personal advertising medium ever invented. Here are four of the many ways you can improve your email marketing results. Spread the Word Get others to sign up for your mailing lists with their consent. Spread the word about your mailing list through word of mouth. The beauty in this is that the list of emails will be self-screened and the database will only contain the people who are interested in your offers.
Article Related to: e-marketing, email marketing, email advice, email campaigns, email marketing campaigns, mailing list, newsletters, daily emails, daily email list, subscribe mailing list

6). How to create a favicon and what a favicon is. By : Paul Symonds
You may in the past have saved a website into your favourites folder and then been surprised in the future when you went back to the site and found that a small 16x16 pixel icon/image showed next to the website name. How did that get there you may be wondering. Similarly, you may sometime shave saved web files to your desktop and wondered what this favicon file is all about? If you have experienced these situations, or if you just want to know how to create what is known as a favicon, let me explain.
Article Related to: favicon, ico, seo, emarketing, web, design, advertising, marketing, html, favourites, favorites

7). Becoming an Affiliate Marketer: The Road to Success By : J. Elisha Burke
Currently, thousands of online enthusiasts are taking the plunge and joining the vast community of affiliate marketers. With e-commerce returns booming, and the internet continuing to dominate the business world, becoming an affiliate marketer is a very wise choice.
Article Related to: affiliate marketing, marketing affiliate, e-marketing, online affiliate, affilate marketing online

8). Os Commerce - An Intro By : Craig Smith
Executive Summary eCommerce platforms are being commoditized. Enterprise level solutions are coming down in price and new open source solutions are being made available to anyone with an internet connection for free. The most robust of these open source solutions is OS Commerce (OSC) � a community driven eCommerce solution that is flexible, scalable, and user friendly.
Article Related to: ecommerce, e-commerce, internet marketing, emarketing

9). Use Email Marketing wisely; Stand out from Junk Mail By : Isaac Chu
Email Marketing is the most cheapest and efficient way to promote products. However, under tons of junk mail, your marketing mail always be neglected and put into the wastebasket. To stand out from the junk mails, follow the suggestions below to increase the power of your email marketing. 1. No "image only" email, use text mail instead First, email with image will put extra loading on the email server, which will make the processing time longer.
Article Related to: email, email marketing, emarketing, junk mail

10). Bad SEOs? What about Bad SEO Clients? By : Lee Rummage
You hear all the time about bad SEOs. Bad SEOs are offering worthless services, failing to deliver on their internet marketing promises, polluting the search engine results�well, a lot of bad things. But how much ever gets said about bad SEOs' spiritual counterparts: bad SEO clients? As an SEO, I can see things from the other side of the table. You see, despite trying hard to make it clear I'm a good, ethical, results-oriented, smarter marketing, white-hat SEO, I have gotten no end of inquiries from bad prospective SEO clients.
Article Related to: smarter marketing, seo firm, seo company, e-marketing, internet marketing, web consultants

11). E-marketing Basics: Pro And Cons Of Hour Targeting By : Otilia Otlacan
One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites. Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers, is to be aware of this facility web servers have and use it towards making online campaigns more efficient.
Article Related to: marketing, strategy, hour, targeting, target, e-marketing, emarketing, internet marketing, online

12). Web Optimization Services: Are they worth it? By : Nathan T. Lynch
If you have a website for business purposes or even a personal endeavor of some other kind, you might want to look into Web Optimization Services. These types of industry services can help web-based businesses increase their sales. They offer tracking services with a variety of features which will enable you to see how many hits your site is receiving and also where your site is appearing in search engine results.
Article Related to: seo, search engine optimization, website optimization, web design, internet marketing, ecommerce, emarketing

13). Multi-Channel Retail - Plan For Success By : Craig Smith
The maturation of multi-channel commerce More and more retailers are realizing the benefits of multi-channel retailing. Leveraging brand equity in multiple touchpoints has been proven to drive loyalty and interaction among consumers. With trends clearly showing the Internet as the core component to pre-purchase research, brick and mortar brands can ill-afford to take a wait and see approach as it relates to core multi-channel offerings.
Article Related to: ecommerce, e-commerce, internet marketing, emarketing

14). Blogs, Podcasting, And RSS Within Ecommerce By : Craig Smith
You probably have heard all these terms an awful lot lately. You wonder about what these technologies do? What value to they provide? If you aren't up to speed on these new applications and how they are impacting retail online interaction then read this brief further. Will these technologies impact you? To be honest, it's too early to tell - but awareness drives innovation and maybe your team will develop an idea/application that truly changes a portion of your eCommerce business.
Article Related to: ecommerce, e-commerce, internet marketing, emarketing

15). Daily Chores Win More Business By : Bette Daoust, Ph.D.
Doing chores is one of the things no one likes to do and therefore they very rarely do it. This means if you decide right here and now that you will do your business chores, you will be ahead of 80% of your competition. What do we mean by a business chore? A business chore is made up of many items. Here are some that you can put into your schedule.
Article Related to: business, direct mail, emarketing, marketing, sales, follow-up

16). Update Your Marketing Experience Through The Internet By : Ray La Foy
Before approaching e-marketing to do business, one needs to gather all the facts about it. E-marketing is nothing but the traditional marketing strategies in a new package for the Internet.
Article Related to: emarketing, marketing, internet marketing

17). Part Time and Full Time Entrepreneurs By : Steve Seah
Should we plunge and be a Entrepreneur full time or should we do it part-time?
Article Related to: entrepreneurship, home business, internet marketing, e-marketing, net business, part-time business