Focus Group Articles

1). Should we believe the experts? (Part III) By : Mike T. Davis
Why do we use experts? To predict the future. Consider a patient who is asking a physician about the future effects of a certain drug, or the investor who is asking a stock analyst about the future prices of a certain stock, or the manager who is asking a human resource manager about the future performance of a certain candidate, or the brand manager who is asking a market researcher about the future sales of a certain new product.
Article Related to: focus group, inverview, survey, qualitative research, qualitative analysis, investment analysis, open-ended questions, decision making, how to negotiate, conversation analysis, negotiations, text analysis

3). Can you believe what people say about their wants and wishes? (Part I) By : Mike T. Davis
A scientific study (Horsky D., Nelson P., Posavac SS. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice. Journal of Consumer Psychology, 2004, Vol. 14, No. 1&2, Pages 132-140) compared the attractiveness of five sporty car attributes calculated using answers provided in a market research study (what people say), and the attractiveness of the same five attributes derived from the actual buying behavior of the car buyers (what people do).
Article Related to: focus group, inverview, survey, qualitative research, qualitative analysis, investment analysis, open-ended questions, decision making, how to negotiate, conversation analysis, negotiations, text analysis

4). Should we believe the experts? (Part I) By : Mike T. Davis
Why do we use experts? To predict the future. Consider a patient who is asking a physician about the future effects of a certain drug, or the investor who is asking a stock analyst about the future prices of a certain stock, or the manager who is asking a human resource manager about the future performance of a certain candidate, or the brand manager who is asking a market researcher about the future sales of a certain new product.
Article Related to: focus group, inverview, survey, qualitative research, qualitative analysis, investment analysis, open-ended questions, decision making, how to negotiate, conversation analysis, negotiations, text analysis

5). Surveys - Work From Home Goldmines? By : Steven Hollstein
Taking surveys from your home have been presented as a modern day goldmine. "Not only will you be able to sit in your bed with the laptop in bed when you work, you'll earn amazing amounts of money each day". But is this true? Why would someone pay for your opinion? The answer is easy; Companies need your input in order to be successful. They need to know what everyday people want in their products, what they prefer, and what will prompt them to buy the products and services the company offers.
Article Related to: survey, online surveys, work from home, focus group, type at home, home based

6). Should we believe the experts? (Part II) By : Mike T. Davis
Why do we use experts? To predict the future. Consider a patient who is asking a physician about the future effects of a certain drug, or the investor who is asking a stock analyst about the future prices of a certain stock, or the manager who is asking a human resource manager about the future performance of a certain candidate, or the brand manager who is asking a market researcher about the future sales of a certain new product.
Article Related to: focus group, inverview, survey, qualitative research, qualitative analysis, investment analysis, open-ended questions, decision making, how to negotiate, conversation analysis, negotiations, text analysis

7). Should you trust your analyst? (Part I) By : Mike T. Davis
The first stage of most decision making in business is gathering data. In most cases the information is collected in the form of words (also called qualitative data, or unstructured data). For instance, marketing researchers conduct focus groups, perform in-dept interviews, or use open-ended questions in surveys to enable product managers and sales representatives to choose the best product design and the most effective message to convey to customers.
Article Related to: focus group, inverview, survey, qualitative research, qualitative analysis, investment analysis, open-ended questions, decision making, how to negotiate, conversation analysis, negotiations, text analysis

8). Focus Groups: Marketing's Secret Weapon By : Leni Chauvin
Copyright 2006 Leni Chauvin So how's it going? Is all the time, effort, and m.on.e.y you've put into marketing your business panning out? Are you getting all the clients you want? And are they the right clients? If not, it may be time to convene a focus group to make sure you are marketing the right part of your business to the right people and that your marketing message is clear to prospective customers and clients.
Article Related to: focus group, marketing, market, small business owners, entrepreneurs, service professionals

9). Doing Online Survey To Get Paid - How To Do It? By : Eddy Kong WW
Do you know that doing online survey is one easy way to do extra income over your full-time employment? Have you ever think of doing online survey and get paid, but do not know how to do it? There are many ways and options available.
Article Related to: online survey, get paid, focus group, paid survey, paid survey site

10). Should you trust your analyst? (Part II) By : Mike T. Davis
The first stage of most business decisions, such as marketing, hiring, and investing, is gathering data. In most cases the information is captured in the form of words. Once the gathering of data is complete, the next step is analyzing the collected words. In many cases this analysis is performed by professional analysts, such as marketing researchers, human resource managers, and portfolio managers.
Article Related to: focus group, inverview, survey, qualitative research, qualitative analysis, investment analysis, open-ended questions, decision making, how to negotiate, conversation analysis, negotiations, text analysis

11). Should you trust your analyst? (Part III) By : Mike T. Davis
The first stage of most decision making in business is gathering data. In most cases the information is collected in the form of words. Once the words are available, the professionals who gather the data perform an analysis of these words, and present the results to the decision maker. Recent scientific research shows that these professionals, most frequently, fail in their analysis of qualitative data.
Article Related to: focus group, inverview, survey, qualitative research, qualitative analysis, investment analysis, open-ended questions, decision making, how to negotiate, conversation analysis, negotiations, text analysis

12). How to Make Money Telling Companies What You Want to Buy By : David Wells
There are a variety of market research firms that specialize in conducting surveys and focus groups with everyday people. The information they gather is used by companies to determine what products and services their market wants and to evaluate how well their current products or services meet consumer expectations.
Article Related to: survey, opinion, market research, focus group