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1). Got Game? By : Tim Wren
“Get in the game,” is taking on a whole new meaning. Advertisers are expanding their reach with in-game advertising, and we're helping to develop new and creative ways to zero in on the specific markets that advertisers seek through the use of games.
Advergames have been around since the mid 1990s but not until a few years ago did the platform demand the attention from advertisers that it does now.
Article Related to: advergames, game advertising, online advertising, web marketing, drive traffic
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