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1). Testimonials: What's in it for them? By : Kathy Gulrich
Copyright 2006 Kathy Gulrich
When it comes to marketing tools, we're all pretty good at asking "What's in it for me?"
Let's use testimonials as an example. You might use testimonials because:
* Testimonials are much more believable, more credible, than advertising
* They can be used to say things about you, or your products or services, that you.
Article Related to: testimonials, testimonial, write testimonials, using testimonials, build your business, get clients, marketing with testimonials
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2). Identifying dream clients - key to success By : Kelly Robbins
Copyright 2006 Kelly Robbins
Who are your dream clients? If I asked you right now could you tell me? Have you taken the time to identify what your ideal or “dream” client is like? Written a detailed description of them? Whether it’s a doctor that would fit perfectly into the culture of your hospital or a likely patron for your vitamin store, you must know what your ideal client looks like in order to find them.
Article Related to: dream clients, marketing, identifying clients, clients, identify clients, kelly robbins, market to clients, find ideal clients, get clients, know your clients
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3). How to Get Clients and Fill Your Private Practice Using an Audio CD By : David Steele
Copyright 2006 David Steele
In my 20 years of private practice I have found an audio CD to be the single most effective marketing tool for generating prospects and getting clients.
Why? You conduct a very personal, intimate service that requires prospects to know, like, and trust you before they consider becoming clients. In addition, they typically experience some feelings of fear and vulnerability at the idea of engaging your service, which results in resistance and inertia holding them back.
Article Related to: private practice, marketing, get clients, small business, professional service, consultant, prospecting
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