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1). How Your Google Adwords Quality Score Can Reduce The Amount You Pay Per Click By : Tracey Simpson
Google Adwords is an auction based Pay Per Click (PPC) advertising system where you as a PPC advertiser set the maximum amount you are happy to pay for each click you receive from your advertisement placed with Google.
As an Adwords advertiser you compete in a real-time auction every time a keyword triggers your ad. Adwords is a 'Vickery' type auction.
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