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Health Plan Top Related Articles
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1). Seven Ways to Use Market Segmentation at a Health Plan By : Richard Hamer
Implementing marketing segmentation is never a slam dunk and health plans have more difficulty than other firms because of their regulatory environment. But the pattern of decisions is simple when they are broken into steps.
First, market segmentation research is needed to identify and define market segments. This process is fairly involved and is described elsewhere.
Article Related to: medicare, seniors, marketing, segmentation, research, analysis, positioning, new markets, direct marketing, channels, strategy, health plan, insurance, coverage, drug, medical, management
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3). Why is Reverse Segmentation So Sexy? By : Richard Hamer
The sex appeal of great market research data often fades after it's presentation because companies don't know what to do with it.
The central issue is linking your new and terribly interesting research to your own customer and prospect data. Fortunately there are straightforward ways to get to market segmentation and break the pattern of mass marketing that leads many companies to “also ran” status.
Article Related to: marketing, segmentation, research, analysis, health plan, medicare, drug, psychographics, loyalty, profitability, messages
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4). Medicare And Medicaid Plans By : Frank Vanderlugt
Medicare is America's health insurance program for citizens or permanent residents age 65 or older. Some patients younger than age 65 can also qualify for Medicare, including those who have disabilities and those who have permanent kidney failure or amyotrophic lateral sclerosis (Lou Gehrig’s disease). Medicare helps pay for the cost of health care, but it does not cover all medical expenses or the cost of most long-term care.
Article Related to: medicare, medicaid, medical plan, hospital plan, health plan, drug plan
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