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1). "Starbucks-China" Blend: A Slam Dunk Grande By : Joseph Pratt
Admittedly, there are few genuine “can’t miss” propositions. But I’ve got one for you, Starbucks in China. Giant corporations being granted carte blanche in a totalitarian environment are reminiscent of an age when kings granted exclusive licensing for fur trapping. Starbucks has the product, the relationships, and with some nimble campaigning they’ll have the ubiquitous branding in no time.
Article Related to: icmediadirect.com, starbucks, china, growth, advertising, search
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2). Free Wi-Fi Blessings for that City by the Bay By : Jeff Conduct
Last week the city of San Francisco accepted a joint bid from Google and Earthlink to bring universal wireless access, or “Wi-Fi” to that city by the bay. Residents will be able to log in wirelessly to the Internet from home, work, cable car, or wherever. San Francisco is among the first cities of a number going “muniwireless”- that is, citywide free Wi-Fi; Philadelphia has already cut a similar deal with Earthlink, while Austin, Boston, and Chicago have also announced plans to do the same.
Article Related to: icmediadirect.com, starbucks, china, growth, advertising, search
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3). Lycos and the Importance of Linguistics in Search By : Joseph Pratt
Remember Lycos, the search offspring dot-com bubble poster child CMG Information Services, Inc? Well, Lycos is still around, quiet, but still around after changing hands a few times. Now Christopher Mohn, heir to the Bertelsmann media empire and chief executive of Lycos Europe, says his company will be the Airbus of the Internet. That specific allusion means that Lycos Europe will compete with the big American Internet companies the way Airbus competes with Boeing and not that…well, I hope that’s what he meant.
Article Related to: lycos, icmediadirect.com, business, internet, language, europe
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