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Insurance Lead Top Related Articles

  • 1). How To Turn Leads Into Sales  By : Larry Klein
    Some people in sales think a lead is a name from a list. That’s not correct. A name from a list is not a lead--it’s a suspect, a total stranger and it does not matter if they meet some criteria (e.g. age, occupation, net worth). A true lead meets your criteria AND has expressed interest in what you offer. Specifically, the lead has responded to an email, a print ad, a piece of direct mail, etc.
    Article Related to: insurance lead, life insurance lead, annuity lead, investment lead, sales lead

  • 3). The Lie About Leads  By : Larry Klein
    I get a dozen e-mails a week offering me “free leads.” Most of these advertisements are bait to get agents to sign on with a particular insurance wholesaler or product provider as they grovel to add value by providing agents tools that will help make sales. But let’s take a closer look at what the industry calls a “lead” as this word is used inconsistently.
    Article Related to: insurance lead, investment lead, annuity lead, long term care lead



 


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