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1). Use Integrated Marketing to Deliver Results By : michael_harrison
If you’re looking to maximize the return on your marketing spend, than you need to develop an integrated marketing campaign. An integrated marketing campaign uses more than one medium to communicate a message to your audience. Integrated marketing can also mean a marketing campaign that leverages the power of different media types to move a suspect through the process of becoming a customer.
Article Related to: marketing, integrated marketing
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2). Get a Competitive Marketing Edge with PR Techniques By : Joel Sussman
Copyright 2006 Joel Sussman
One of the least understood, most underutilized marketing techniques in the business world is public relations. That fact represents an opportunity for small business owners and managers who are willing to devote a little time to cultivating relationships with reporters and editors in their community.
Advertising is the obvious approach to self-promotion, so a lot of your competition is doing it.
Article Related to: public relations, free publicity, free advertising, media relations, press releases, integrated marketing, marketing ideas, marketing strategy, marketing tips, news releases, marketing techniques
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