Interactive Game Articles

1). In-Game Advertising: Get Your Brand in the Game! By : davidsmith
Looking for a new, innovative way to reach your target audience and increase brand awareness? In-game advertising may be the answer. According to a Nielson Interactive Entertainment study conducted in the fall of 2005, television viewership among men ages 18-34 has declined 12 percent, while this same audience spent 20 percent more time with video games.
Article Related to: target audience advertising, in-game advertising, video games, video game ads, target audience, interactive game, advergaming