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1). Use Email to Get Inside By : W. Dave Free
So now that you are systematically collecting opt-in emails from your customers (if you are not see www.promoterz.com) how effectively are you using email to build the relationship with your customers? Do you see email as just a cheap replacement for traditional print, radio, or TV advertising? If so, you are leaving opportunities on the table.
The other day I saw a "Graduation-Wedding-Mother's Day" sale advertised on television.
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