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1). Smashing the Myth of the Press Release By : stolbard
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.
The lesson: demo tapes are the secret of becoming a famous musician.
Wait, you say, the demo tape was just a tool, just his way of conveying his talent.
Article Related to: publicity, marketing, pr, public relations, free publicity, internet publicity, bill stoller, press releases
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