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3). Products that Sell: Five Secrets Every Inventor Should Know By : Ben Stark
1. The most successful products solve a problem. You may think you have a great idea, but if it doesn’t solve a real problem, then you’ll have a tough time generating interest. A good rule of thumb when brainstorming a new idea is to look for the problem first. Find out where consumers are experiencing pain, and then find a way to relieve it.
• Example: If a manufacturer designed a special blend of potting soil that made it so people never had to water plants, the new potting soil would be solving a problem.
Article Related to: product marketing, invention marketing, making money, as seen on tv
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