1). Small business and pricing By : John Burgess
One of the most perplexing issues that every business owner must face is how much to charge for a product or service. This question is far more complex than it appears on its face. Let’s look at the potential issues associated with charging either too much or too little.
Assuming it appears extremely difficult to produce a profit in a company at any given point in time, the first reaction many entrepreneurs have is to raise the price.
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