1). A Beginners Guide to ISP Inbox Delivery By : Verna Jill Jabat
We’ve discussed blacklisting, I wanted to spend some time looking at where the rubber hits the road for email delivery: the ISP inbox.
Let’s be very clear about this for consumer facing campaigns there are 4 major ISP’s that manage the majority of consumer inboxes.
• MSN/Hotmail
• Yahoo Mail
• AIM Mail
• Gmail
What Does this Mean?
Basically unless each of these mail platforms relays your message to the primary folder, your email campaign is far from optimized.
Article Related to: email tips, blacklisting, email spam, isp spam complaints, email deliveries, isp deliverability.