Kelly Robbins Articles

1). Five ways to make sure your passion shine through By : Kelly Robbins
Copyright 2006 Kelly Robbins Caring about your work and taking pride in what you do are qualities that most of us strive to achieve. We work hard, do our best, and readily accept new challenges that we are faced with. My estimates say that this is how about 80% of the population works. Eighty percent of the other people out there - 80% of the marketers, 80% of the business owners, 80% of the doctors, healers, writers, and sales professionals all try to do their best and care about what they do.
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2). What business are you really in? By : Kelly Robbins
Copyright 2006 Kelly Robbins Think about this question clearly for a minute. What business are you in? Are you in the chiropractic business? The holistic health business? The healthcare business? The helping people be happy business? The copywriting business? I bet most of you answered something similar to this. But I want to challenge your assumptions.
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3). Stand on the Rooftop and Declare Your Niche! By : Kelly Robbins
Copyright 2006 Kelly Robbins Declare a niche. Easier said than done for many of us! If you're having a hard time building a client base or are tired of working harder than you need to every time you do get a client because they have unique needs, than you need to pick one specific area to be an expert in. Find your niche and shout what you specialize in from the rooftops.
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4). Identifying dream clients - key to success By : Kelly Robbins
Copyright 2006 Kelly Robbins Who are your dream clients? If I asked you right now could you tell me? Have you taken the time to identify what your ideal or “dream” client is like? Written a detailed description of them? Whether it’s a doctor that would fit perfectly into the culture of your hospital or a likely patron for your vitamin store, you must know what your ideal client looks like in order to find them.
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5). Searching for marketing ideas? By : Kelly Robbins
Copyright 2006 Kelly Robbins At one point or another in our marketing careers we face the challenge of coming up with new marketing ideas. Consistently coming up with ideas for new ways to attract prospects attention or to keep your name in front of existing clients can be exhausting and frustrating. Sometimes we just plain run out of ideas. Here are a few ways to get ideas flowing if you find yourself stuck: 1.
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6). Tailoring Your Marketing Message to Speak to Your Many Audiences By : Kelly Robbins
Copyright 2006 Kelly Robbins When putting together a strong marketing message, many of us spend a lot of time putting together the main idea, and then stop writing, thinking we’re done. However, what makes people act is not usually the main idea, but when we show them why the main idea is important to them. And why your message is important will vary depending on who the audience is.
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7). Caring about your clients shows through in all you do By : Kelly Robbins
Copyright 2006 Kelly Robbins Caring about your clients and your product or service shows through in a hundred subtle ways to your clients; regardless of whether you are in the healthcare industry or not. In my experience, I've found that people that either work in healthcare, or start a business in the healthcare industry do so because they really, truly care about helping people.
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8). The secret to long-lasting client relationships By : Kelly Robbins
Copyright 2006 Kelly Robbins Working in the healthcare industry is different than working in any other industry. In healthcare, you will usually work with people who are experiencing a pain - whether physical or mental. In addition to stopping that pain you know there are a lot of other ways you can help people. You know that you can help people live a healthier and happier life.
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9). What are the benefits you provide? By : Kelly Robbins
Copyright 2006 Kelly Robbins One of the many things you hear marketing people talk about over and over again is how important it is to know how you are different from your competition. An example of this is in the "elevator speech" many of us prepare. The ability to describe what you do and how you are different than your competitors can be the key to getting referrals and gaining new business.
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10). Three techniques you must use to grow your business By : Kelly Robbins
Copyright 2006 Kelly Robbins Want to bring in some money right away? Who doesn't? I'm going to ask you to slow down, take a step back, and take an objective look at your business and it's growth. There are basically three techniques that you can use to grow your business. These techniques are: 1. Get more clients 2. Charge more 3. Increase the average number of visits clients make Most people spend the majority of their time on the first technique -- getting more clients.
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