Loan Officer Articles

1). Make the Most of Your Mortgage Leads By : Jay
If you are a loan officer or mortgage broker and you invest in mortgage leads, or you are considering investing in mortgage leads, make sure you are making the most of them. A lead provider, if they are a good one, can provide you with a good quality lead, the rest is up to you. The lead provider has no control over what the potential customer might say.
Article Related to: sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, communication, selling, internet mortgage lead

2). Getting Passed the Gate Keeper By : Jay
We all know the feeling of going out to make our cold calls, only to be shot down by the person at the front desk who looks at us as nothing more than a solicitor. These front desk people would be otherwise known as the gate keepers. Lets face it, getting passed the gate keeper can be tough, we are on their turf, what they say goes. Any slight resistance could end up with them making a call to security.
Article Related to: sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, communication, selling

3). Paint a Picture With Your Words By : Jay
Paint a Picture With Your Words Depending on what you sell, it is not always easy to get your point across, so it is very important to paint a picture with your words to give your customer a visual of your product, or a visual of themselves using your product. When you are meeting someone face to face, and you can show them your product up close, it is easy for them to get a visual because they are looking at it with their own eye’s, and they can hold it in their own hands.
Article Related to: sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, communication, selling

4). Put Your Angry Customer at Ease By : Jay
Having to deal with angry and upset customers is by far one of the worst responsibilities we must face on a day to day basis in the world of sales and business. However, this responsibility, like so many others we must face on a daily basis, just comes with the territory. Customers become angry for all sorts of reasons. Some are legitimate reasons.
Article Related to: sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, communication, selling

5). Sub Prime Mortgage leads By : Jay
If you are a loan officer or mortgage broker interested in purchasing sub prime mortgage leads, purchasing them by way of the internet may not be a bad place to start. But before you do that, find a mortgage lead provider that can deliver exactly what you are looking for, and that is sub prime leads. A good place to start in your search for sub prime mortgage leads would be with a lead provider that allows you to receive sub prime leads only.
Article Related to: sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, communication, selling, internet mortgage lead

6). Probe Before You Sell By : Jay
When selling a product to a customer, it is very important to find out as much as you can about your customer and their needs before you proceed with your sale. This is commonly referred to as “needs based selling.” The most effective way to find out about your customers needs, is to ask probing, open-ended questions. An open-ended question does not allow your customer to give you a “yes” or “no” answer, it makes them explain to you what their needs are, and why they would need a particular product.
Article Related to: sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, blog, selling, internet mortgage lead

7). How Loan Officers Can Snag Realtor Business By : Joe Pahl
An informative article on how loan officers can partner up with real estate agents for mutual business success.
Article Related to: mortgage marketing, loan officer, originator, mortgage leads, sales

8). 7 Reasons Why Loan Officers SHOULD NOT Market to REALTORS By : Joe Pahl
This article expresses why marketing to real estate agents is not always the best option and explores seven other ways to generate purchase business.
Article Related to: loan officer, mortgage marketing, originator, fsbo, for sale by owner, leads, prospecting

9). Sell Your Customer What They Need By : Jay
When it comes to selling your products it is important to ask your potential customers probing questions as well as open ended questions. These types of questions are geared toward gathering information. They commit your customer to giving you anything but a yes or no answer. For instance, an open-ended question would come across like this: What.
Article Related to: sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, blog, selling, internet mortgage lead

10). 7 Strategies for Loan Officers to Guarantee an Awesome 2006 By : Joe Pahl
With the coming high interest rate market, loan officers who follow these seven strategies will guarantee having a successful 2006. The stratgies include new technology, proper planning, business referral groups, and maximizing your "geese that lays golden eggs" among others.
Article Related to: mortgage marketing, prospecting, autoresponders, loan officer, originator, loan officer tools, leads

11). How to Get Your Customer Talking By : Jay
How to Get Your Customer Talking Before we can sell our products to our prospective customers, we must first get to know them and their needs. The best way to do this is to get them talking. When you approach a prospective customer, it can be a challenge to get the customers attention, let alone getting them to strike up a conversation with you. Most people don’t want to be bothered, their perception of a sales person is that of a used car sales man or the Macy’s girl who approaches you in the aisle and wants to squirt perfume all over you.
Article Related to: sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, communication, selling

12). How to Avoid Nasty Mortgage Junk Fees By : Kevin Blasi
So, you've taken an application with a mortgage broker. He has told you your monthly payment and the total amount you will need at the time of closing. How do you know the charges on the loan are fair? How do you compare this loan to others you have been offered? Check the GFE. The Good Faith Estimate (GFE) can be your weapon to get the fairest price for your loan.
Article Related to: mortgage, kevin blasi, good faith estimate, loan officer, mortgage broker, closing costs, points

13). Loan Officers: The $41,600 Reason Why Your Closing Ratio Matters By : Joe Pahl
This article describes how a small increase in the closing ratio of loan offcers can have a massive impact on their yearly earnings.
Article Related to: loan officer, originator, mortgage, closing, prospecting, sales, close more

14). 5 Mortgage Marketing Tools Every Loan Officer Should Be Using By : Joe Pahl
This article gives 5 tools that every loan officer should currently be using to find more mortgage leads in much less than time.
Article Related to: loan officer, mortgage marketing, prospecting, loan officer tools, mortgage leads, sales

15). How Loan Officers Can Make Good Relationships with Real Estate Agents By : Joe Pahl
An informative article on how loan officers can profit by establishing relationships with real estate agents.
Article Related to: loan officer, mortgage marketing, originator, sales, joint venture, real estate agents

16). Mortgage Brokers and Loan Officers By : lchand
Are you looking for a new career? You may want to think about becoming a mortgage broker or loan officer, or sell useful products to the existing brokers and loan officers. If you type Mortgage Broker or Loan Officer in your search engine, you will find links to thousands and thousands of websites. This is because Mortgage Brokers and Loan Officers provide a much needed service to the public.
Article Related to: mortgage, mortage banking, broker, mortgage broker, loan officer, mortgage training, broker training, mortgage loan, buyer, lender

17). Mortgage Leads for Refinancing By : Jay
If you are a mortgage broker or loan officer on the market for mortgage leads, your best bet for a quick turn around time on a loan is with the refinance leads. Not to say that you can’t have a quick urn around time with purchase leads, you can. But, as you well know, refinancing a persons home can be done in a relatively short amount of time. Here is something to consider when shopping around for mortgage leads.
Article Related to: sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, blog, selling, internet mortgage lead

18). Mortgage Loan Lead By : Jay
If you are a loan officer or mortgage broker looking to purchase mortgage loan leads, you may be considering what type of mortgage loan lead to purchase, and which company to purchase them from. There are a few different types of leads to choose from and literally hundreds of lead companies to buy them from. A few different types of the mortgage loan leads you can purchase would be “real time” leads, which are only seconds old by the time you receive them.
Article Related to: sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, communication, selling

19). Building a Strong Business Relationship By : Jay
When it comes to business and sales, building a strong relationship is critical. The stronger your relationship is with your customer, the more likely they will be to refer you business. Every day, make an attempt to build on the relationships you have with your customer. Don’t just say hi as they walk in and goodbye as they leave. The last thing you want to do is make your customer feel like a statistic.
Article Related to: sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, communication, selling

20). What Every Borrower Wants to Know By : Stephanie Graham
Copyright 2006 Stephanie Graham There are a few things that you will want to consistently communicate to every borrower no matter who they are or how much they know about the loan process. Keeping your borrower informed about the things that matter most to them will help build their trust in your ability as a mortgage professional. The more they trust you, the less frustration they’ll experience along the way.
Article Related to: mortgage training, loan processing, mortgage processor, loan officer, mortgage education

21). Loan Officer Marketing Ideas Learned From Cooking Popcorn By : Joe Pahl
This is an informative article about important marketing ideas loan officer can learn from cooking popcorn.
Article Related to: loan officer, originator, mortgage broker, mortgage marketing, leads, sales, prospecting

22). Mortgage Lead Companies, The Right One for Your Business By : Jay
If you are a loan officer or mortgage broker on the market for mortgage leads, you will have a few different varieties to choose from. For starters, your budget is the most important thing to consider. If you are on a limited budget, you will need to take a look at the lead companies that allow for low minimum deposits to get you started. In the mortgage lead industry, a low minimum deposit is considered to be around $100.
Article Related to: sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, blog, selling, internet mortgage lead

23). Turn Your Customer Complaint into a Positive By : Jay
The last thing we want to hear during our work day is complaints from customers. However, it does come with the territory. Here are a few tips on how to turn your customer’s complaint into a positive. 1. Listen When a customer comes to you with a complaint about one of your products or services, listen to them. Listen to what they are telling you, and take notes if at all possible.
Article Related to: sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, communication, selling

24). Internet Mortgage Leads By : Jay
If you are a loan officer, you may be considering purchasing internet mortgage leads. But you may be leery of whom to buy them from and the type of lead you should buy. There are many internet mortgage lead companies out there, and they sell all kinds of lead types. Such as, real time, live transfer, recycled, and lets face it, a lot of these companies sell junk.
Article Related to: sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, communication, selling

25). Spend More of Your Time Selling By : Jay
The majority of people in the sales force spend an average of no more than two hours out of their day actually selling. This fact is astonishing for two reasons. One, how do we as sales people manage to meet our goals. And two, why on earth are we in sales to begin with? The lack of hours spent selling in our work week is understandable. Lets face it.
Article Related to: sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, blog, selling, internet mortgage lead