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1). Dramatic Advertising That Sells By : Allyn_Cutts
Think about the last car purchase you made... Did you watch closely for advertisements that explained all of the features before you bought the car? Probably not. In fact, studies show that most of us notice the ads AFTER we have purchased our new car.
Let's face it... consumers are emotionally driven. They make purchases for the feeling they get, and then look for the logical benefits to justify the purchase.
Article Related to: word pictures, dramatize, logic reinforcement
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