Low Cost Marketing Articles

1). Marketing with Special Reports. It’s Cheap, Effective and Easy! By : Debbie LaChusa
Providing your prospects or customers with information products is a great way to provide extra value or to provide an incentive for them to make a purchase or to register for your ezine or newsletter. And if you write a report or article and provide it as a free download from your web site, you have no printing or delivery costs and you can drive traffic to your site.
Article Related to: low cost marketing, small business marketing, internet marketing

2). Marketing A Misunderstood or Scary Product or Service By : Debbie LaChusa
What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid? My answer is three-fold. First, focus on the SOLUTION you are providing What is the primary problem your prospects have that you can solve? Do they have pain you can relieve? Do they have an ailment or affliction you can cure? In these cases, you are not selling your "scary" or "misunderstood" product or service, you are selling pain relief or healing.
Article Related to: marketing, advertising, low cost marketing

3). Do I Have To Be A Good Writer to Market My Own Business? By : Debbie LaChusa
Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget? Marketing is a form of communication. And you do need to be able to write well to communicate effectively. So what do you do if you don't write very well? You have two choices.
Article Related to: marketing, low cost marketing, writing, communications, ezine, newsletter, special report

4). Skip Christmas This Year. Do Give-Thanks Marketing Instead By : Debbie LaChusa
November is the perfect time to let your customers or clients know that you appreciate their business. And did you know that doing so can be a very effective marketing tactic? November is a great time to send out Thanksgiving cards to show your appreciation to your current customers, vendors, business partners, or anyone who refers business your way.
Article Related to: low cost marketing, small business marketing, free marketing

5). My Marketing Budget Is Small. How Can I Make The Most Of It? By : Debbie LaChusa
For example, it may not make sense or be necessary to market consistently all year long. Are their times when your particular industry is slow and customers are not likely to purchase? Conversely, are their times during the year when customers are more likely to be in the market for your product or service? Schedule your marketing activities to take advantage of these peak times and to avoid what I call the "valleys" (when no one is in the market for what you are selling).
Article Related to: marketing, low cost marketing

6). Can Small Business Owners Really Afford A Great Logo? By : Debbie LaChusa
And is having a logo really that important? My answer to both of these questions is an emphatic YES! A logo is a graphical or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling. Why do small businesses need a logo? Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions.
Article Related to: low cost marketing, small business marketing, logo, logo mark

7). Getting a Web Site Can Be Fast, Easy, and Inexpensive When You Know Your Options By : Debbie LaChusa
So what do you do if need to get a web site but you're not sure how to go about getting one. The good news is you have several options. To help determine which option is best for you, ask yourself the following five questions: 1) How computer literate am I? 2) How easily do I learn new computer programs? 3) How much time am I willing to put into.
Article Related to: marketing, web site, internet marketing, low cost marketing

8). Beat the Holiday Sales Blues With These Festive Marketing Ideas By : Debbie LaChusa
The holidays can be a tough time of year for some businesses. Let’s face it, if you are not in a retail business tied to the holidays, odds are your business dips this time of year. It’s a natural phenomenon - consumers are preoccupied and busy so they tend to put off purchases and decisions that they don’t absolutely have to make, until the first of the year.
Article Related to: low cost marketing, holiday marketing, promotions, small business marketing

9). How To Get Others to Market Your Product or Service for You By : Debbie LaChusa
Marketing can be expensive and most small business owners don’t have big marketing budgets. So looking for targeted ways to get free marketing exposure is a great solution. You may have considered public relations as a low cost marketing tactic, but what if you can’t write, or you don’t have the time to sit down and create a press kit or even write a press release? Well, there’s an easy way to get publicity that does not even require you to write a press release.
Article Related to: low cost marketing, free marketing, publicity

10). Nine Ways to Get Free Publicity and More Clients By : Joel Sussman
Copyright 2006 Joel Sussman One of the disadvantages of traditional marketing is that it often lacks credibility. Why should someone believe you when they know you're trying to sell them something? However, there are free or inexpensive techniques for gaining business-building, positive exposure through a number of channels that may not be occurring to you or that you may not be taking full advantage of.
Article Related to: marketing strategies, low cost marketing, free publicity, free advertising, marketing tips, marketing ideas, press release, news release, media relations, public relations, pr, writing articles, creative marketing, sales leads, sales referrals

11). Guerrilla Marketing for the Small Marketing Budget By : BizGuru
A smallish budget and a need to spend it wisely- a common cry from the small business. But small budget does not mean ineffective – you just need to be specific, memorable, unusual and have a lot of energy. Be Specific. I think the most important thing to do is ensure that you are aiming at actual potential customers. If you are auto repair guys – you have a head start as most people have cars nowadays so you would think it was easy.
Article Related to: marketing, small business, guerilla marketing, low cost marketing, small biz, business, small budget, entrepreneur, start business

12). How To Massively Multiply Your Web Exposure AND Position Yourself As An Expert By : Debbie LaChusa
What's the quickest, easiest way to get exposure for your business all across the web AND turn yourself into an expert, in one fell swoop? The answer is Article Marketing. And if you haven't heard of it, or tried it yet, you're missing one of the most effective and inexpensive marketing strategies available on the net. If you can write, or find someone to write for you or edit your work, you can use Article Marketing to dramatically increase your exposure on the web.
Article Related to: free marketing, low cost marketing, internet marketing

13). Publishing Special Reports And Ebooks At No Cost By : Debbie LaChusa
So you'd like to start publishing special reports and ebooks to use as marketing tools and to sell as products. But you have no budget to get this new venture going. Here's a tip to help you get up and running at no cost. The traditional route to publishing digital products is to purchase software designed specifically for creating PDFs, such as Adobe Acrobat.
Article Related to: marketing, low cost marketing, publishing, ebooks, special reports

14). Does Your Marketing Pass This 10-Point Test? By : Debbie LaChusa
Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up. 1. Does it focus on the solution or benefit you provide? Too often ads simply list product or service features.
Article Related to: marketing, low cost marketing, effective marketing, small business marketing

15). Improve Your Marketing Results With These Simple Steps By : Debbie LaChusa
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act quite together over the past year? Well, there are. Review your past marketing results Take some time to review all of your marketing activities and try to understand which ones worked best.
Article Related to: how to market, marketing plan, low cost marketing, marketing results