Loyalty Articles

1). Success After Failure - Even Genghis Khan Lost Some Early Battles By : John Watson
Both the worst and the best of the great achievers had the belief in themselves and the resilience to overcome early failures. One of these was none other than Genghis Khan. There are powerful lessons we can learn from him. In 1162 a child, called Temujin, was born in Mongolia clutching a blood clot - a sign that he was destined to be a great warrior.
Article Related to: belief, ability, confidence, power, destiny, discipline, teamwork, tactics, support, practical, pragmatic, loyalty, resilience

2). The Benefits Of Branding By : Marcia Yudkin
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off. 1. Memorability. A brand serves as a convenient container for a reputation and good will.
Article Related to: naming, sales, marketing, branding, saving, brands, identity, logo, slogan, loyalty, customers, clients

3). Delivering Great Customer Service - 10 Tips By : Jane-Michèle Clark
It almost goes without saying that good customer service is essential to sustaining any business. No matter how wonderful a job you do of attracting new customers, you won’t be profitable for long unless you have a solid customer retention strategy in place – and in action. It’s the actions that count – not what you say you’ll do, or what the policy says.
Article Related to: customer, service, retention, sustain, business, loyalty, client, memorable, exceptional, mistake, employee, help, strategy, front-line, satisfaction, company representative, auto-attendant, listening, feedback, sustaining

4). Love- About Loyalty In Love By : CD Mohatta
Loyalty or fidelity means devoted commitment that cannot be broken easily. To be loyal, means to adhere to all the promises made for the lifetime. To keep all the commitments made forever. Loyalty is rather a very easy word but a very laudable quality that is difficult to keep for a lot many people. Loyalty does not consider change in circumstances.
Article Related to: love, loyalty, romance, blessing, fidelity, infidelity, relationship, dating, wedding, couple, advice

5). Hospitality Careers By : Josh Stone
There are many different career paths in the hospitality industry. Everything from receptionists, maître d' and bellhops. A receptionist is an office/administrative support position. The work is usually performed in a waiting area such as a lobby or front office of an organization or business. The title "receptionist" is attributed to the person who is specifically employed by an organization to greet any visitors, patients, or clients.
Article Related to: career, hospitality, industry, receptionist, organization, business, occupation, duties, domain, lobby, appearance, loyalty, attitude, work

6). What’s changing in Customer Service? The top 5 new things that customers want. By : Jane-Michèle Clark
We all know that good customer service is paramount to growing a business and increasing profitability. What many managers are failing to realize, however, is that rapid changes in technology have lead to equally rapid changes in the delivery of quality customer service. In addition to the basics we all have heard time and again, there are five new areas of customer service that should be addressed to keep customers happy.
Article Related to: change, customer, expectation, technology, service, retention, business, loyalty, mistake, employee, strategy, help, front-line, satisfaction, sustain, sustaining, client, company representative, auto

7). How To Get Return Customers By : David Gass
Explains to to build customer loyalty and get customers to come back and buy more.
Article Related to: customer, loyalty, build, references, sales, marketing, small business, return, income, software

8). Why is Reverse Segmentation So Sexy? By : Richard Hamer
The sex appeal of great market research data often fades after it's presentation because companies don't know what to do with it. The central issue is linking your new and terribly interesting research to your own customer and prospect data. Fortunately there are straightforward ways to get to market segmentation and break the pattern of mass marketing that leads many companies to “also ran” status.
Article Related to: marketing, segmentation, research, analysis, health plan, medicare, drug, psychographics, loyalty, profitability, messages

9). The Monotony of Monogamy By : Esther Smith
Suffice to say we all want many things in life and any spouse we choose can offer only some of them. If we can’t be content with what we have vowed to keep, then we should at least realize that simply trading that person in for a poacher idling somewhere in the wings is not likely to be the answer to all our dreams. True, poachers are adventuresome, sexually attractive, and extremely self confident – but they also prefer the short-term challenge of hit-and-run which explains their preference for the married target.
Article Related to: dating, monogamy, poaching, cheaters, loyalty

10). Newsletter pain or pleasure? By : Glenn Harrington
Some businesses have an attitude of burdensome obligation about their newsletter. That leads to corner-cutting and a poorly performing newsletter that discredits the business and it’s clients. For other businesses, producing a newsletter is a smooth, rewarding process, yielding a valuable tool that contributes to rising client loyalty, business, and profits.
Article Related to: newsletter, client relationship management, crm, marketing, branding, loyalty, referrals

11). Save Money Using A Credit Card By : Joseph Kenny
If you are a conscious and energetic saver, then you have most probably been told that credit cards are bad and evil things that you need to stay well away from! However, used the right way, a credit card can be a great way to save money! So, how can you save money by using a credit card? Let the interest work for you As we all know, credit card companies make a profit by charging their users interest.
Article Related to: credit, cards, money, save, earn, interest, loyalty, cash, bonus, repay, back

12). Maximizing Credit Card Rewards By : Joseph Kenny
In their quest to get you to sign up for their credit card, banks and financial institutions are coming up with more and higher incentives to entice you. Frequent flyer miles gave way to gas miles which opened the door for cash rebates and reward points to be used at 'our fine member merchants'. When most other things are equal (APR, annual fees, fees for transfers et al), the style of reward points and how you can make use of them can be the deciding factor in which card you choose to put in your wallet.
Article Related to: credit cards, cash back, rewards, reward credit cards, cash, incentives, loyalty, bonus

13). Membership Marketing – it’s More than Magazines By : Shira Linden
Membership marketing is not new. The American Medical Association was founded in 1847, while the Marine Corps Association was formed in 1913, to cite a few examples. But membership marketing seems to be gaining traction in today’s marketplace. The world’s largest circulation magazine Yes, it’s AARP, The Magazine, which arrives at 24 million households each month.
Article Related to: direct marketing, circulation marketing, membership marketing, loyalty, direct mail, association, memberships, publishing, clubs, members, association marketing, benefit package, member forums, member

14). This is the story of Lynne and Dave. By : Glenn Harrington
(Note to reader: This is the actual story as created and told by Glenn Harrington of the Harrington Newsletter Company. Other renditions of this story are in circulation, especially in Western Canada. This is the original.) Lynne and Dave are two successful retail investment advisors, both of whom used a Harrington newsletter, and one of whom remains a successful investment advisor.
Article Related to: newsletter, loyalty, investment advisor, crm, client loyalty, marketing, referrals, marketing

15). History of Credit Cards By : Joseph Kenny
Credit Cards have become an absolute necessity so much so that we take them for granted. A number of money experts have already slated the paper currency as a dying dinosaur. But have you ever wondered where did this plastic money of credit card come from? What is the history of credit cards? Whose genius was it anyways? Though the idea of "have now, pay later" existed since the 1700s but it was only in the early 20th century that the banks started taking credit protection in form of overdrafts.
Article Related to: credit cards, cash back, rewards, reward credit cards, cash, incentives, loyalty, bonus

16). Importance of Branding: What's in a Name? By : William King
Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she's just "that girl in that picture." Where would Norma Jean be without Marilyn.
Article Related to: brand, branding, coca cola, loyalty, customer

17). What is a Brand? By : Kae Groshong Wagner
Learn the eight components of branding that any size company can use to create a brand and inspire customer loyalty.
Article Related to: brand, branding, logo, slogans, packaging, customer, client, loyalty, business, marketing, sales, trust

18). Most Newsletters Don't Work - part one: Success and How to Monitor It By : Glenn Harrington
Some people think newsletters don’t work. Often, they’re right. In a world where most newsletters don’t work, it is common to be confused about how to define newsletter success. What’s it good for? Over the past ten years, I have paid attention to newsletters. I can tell you why most don’t work. It starts with confusion about what newsletters are good for.
Article Related to: newsletter, loyalty, investment advisor, crm, client loyalty, marketing, referrals, marketing, writing

19). Cash Back vs. Rewards Credit Cards By : Joseph Kenny
Ah, the sweet rewards of using credit! Not only do you get immediate gratification with the buy now-pay later plastic, but now, many credit cards offer rewards and incentives for using their card to make purchases. You can get cash back, or gift cards, or ‘reward points’ that you can spend on merchandise or services from various merchants. There are also cards that allow you to designate your 'cash back' points to a charity – sometimes called affinity cards – and those that put your cash back into a special savings account for college.
Article Related to: credit cards, cash back, rewards, reward credit cards, cash, incentives, loyalty, bonus

20). In Financial Services, You Can Smile Harder and Give Away Gifts, but Loyalty is Heartfelt By : Glenn Harrington
In banking and investing and insurance, many thousands of service-minded people enjoy client loyalty. Yet, most labour under a false basic assumption about why clients are loyal to them or their institution, rather than competitors. What really generates loyalty is warmth. The dominant view of loyalty in financial services equates loyalty with simple continuity of service.
Article Related to: financial, investment advisor, loyalty, referrals, business, marketing, money, client, brand management, newsletter

21). Growing Your Business Online With Loyalty Programs By : Jerry Work
This is the first in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Mark Goldstein, CEO of Loyalty Lab (a company that implements loyalty programs for merchants), and Gary Korotzer, CMO of Red Envelope (a company that specializes in selling gift items), delivered a presentation about loyalty programs.
Article Related to: internet, marketing, relationship, loyalty, program, retail, web, sales

22). Why Most Newsletters Don't Work - part two: For Effective Newsletter Content, Get Real By : Glenn Harrington
Client newsletters do generate results. Yet, many business people who issue a newsletter find it frustrating to generate the results they want. This is why most newsletters are cancelled after a few issues. Many eventually conclude that newsletters just don’t work. Those not willing to give up on their newsletter need to get real about newsletter content.
Article Related to: newsletter, client relationship management, crm, marketing, branding, loyalty, referrals

23). How To Compare Credit Cards By : Joseph Kenny
When you shop for a credit card, you want one that has the best features and options available. If you get the wrong credit card, you could end up with a high interest rate or unnecessary fees. The number of available offers is staggering and what works for one person may not work for another. It is important to decide what credit card you want, and look for offers which match what you're looking for.
Article Related to: credit, cards, compare, best, interest, loyalty, rewards, points, cash, back, introductory

24). How To Understand Your Customers By : David Gass
Explains how best to understand your customers and serve them adequately.
Article Related to: customer, service, relationship, consumer, human resources, small business, loyalty, software

25). Loyalty Cards – Think Again! By : Michael Challiner
Are credit card loyalty schemes worth the plastic they’re printed on? According to a recent study by moneysavingexpert .com the answer is a resounding “NO”. The study investigated 80 reward schemes and was especially unimpressed by Tesco’s Clubcard, Nectar and Airmiles. With the average value of each Tesco Clubcard point being worth from 1 to 4 pence, a Nectar point being worth 0.
Article Related to: loyalty, store, credit, cards