2). How Blogging Impacts Mainstream Marketing By : Simon Townley
Because I'm a journalist and copywriter who also reads and writes blogs, people who don't use the Internet as much as I do have started to ask me some searching questions of late. Some of them sound worried.
They have heard a lot about blogging and the impact it could have on traditional marketing.
One person even asked me (perhaps a little concerned) if PR teams will be replaced with bloggers.
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