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1). Oh, the Mistakes Spokespeople Make By : Steve Bennett
Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps.
Based on my experience as a media trainer, the most common ones include:
1. Misunderstanding the Media. Too many spokespeople confuse PR opportunities with free advertising. Ouch! No reporter, editor, or host wants to be a billboard for your products or service; their job is to provide interesting and useful information to their readers or audience.
Article Related to: media training, media coaching, presentation training, spokespeople, interview skills, media trainer, media coach, sound bites
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