Media Relations Articles

1). Brand Management -- Beyond Marketing By : Paul Mewett
In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization's brand management. The Dictionary of Business and Management defines brand as: a name, sign or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors.
Article Related to: media analysis, news, articles, media monitoring, press clippings, media measurement, media intelligence, media relations, pr, public relations, brand, mediamiser

2). Change Your Tone - Media Coverage Shouldn't Be Toned By Software By : Chris Morrison
The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of "BlackBerry thumb" -- but nevertheless getting your media coverage electronically has never been easier or more mobile.
Article Related to: media analysis, news, articles, media monitoring, press clippings, media measurement, media intelligence, media relations, pr, public relations, brand, mediamiser

3). No budget for PR? Do it yourself with the help of technology! By : Drew Gerber
Not so long ago, small businesses and non-profit organizations across the board were faced with a tough question: do we need a Web site? We know the answer to that as the majority of small businesses and non-profits offer effective sites that not only provide information but can sell products, accept online donations, and raise awareness. The new question facing them now is: Do we need to hire a PR agency? Unfortunately, though many small businesses and organizations would like to retain a PR firm, the cost just doesn’t fit into the budget.
Article Related to: non-profit, small business, media relations, online press kit, public relations

4). Your Expertise is Boring! By : David Avrin
I see your lips moving, but all I hear is “Blah, blah, blah, blah, blah.” I know it’s not what you want to hear, but quite simply, if you are a speaker, author, consultant or other "expert" I see being interviewed by the news media, your expertise just isn’t very interesting. Information is a dime-a-dozen and yours is no different. So in this age of round-the-clock, on-demand, blue tooth, on line, high def.
Article Related to: media relations, radio interviews, television interviews, expert interviews

5). Invite the Media to Tell Your Story By : Vickie Milazzo
People often ask me how I managed to get a major newspaper like The New York Times to write my story. My response is, "Nineteen years of growing a successful business." You have to lay the groundwork before you can expect national media attention. The heavy hitters won't call you until your name is well known in your industry. It took me 19 years to build the kind of professional presence that would attract the interest of a national media outlet like The New York Times.
Article Related to: public relations, media relations, newspaper relation

6). When It's Cold Outside, Think Warm Stories for Free Publicity By : Shannon Cherry
A good publicity seeker knows that when the weather turns colder, it's time to pitch those warm weather stories to magazines and other media outlets.
Article Related to: publicity, free publicity, marketing, pr, public relations, media relations

7). How to Create a Better News Release By : Robert F. Abbott
Many organizations and businesses want media coverage of their activities, and at the same time many newsrooms are looking for local (or even national and international) topics to cover. If you're belong to an organization that wants coverage, you can increase the odds of getting it by following a few simple news release (or press release) conventions.
Article Related to: release, news release, press release, media coverage, media relations

8). 3 Advantages of using Electronic Press Releases By : Matt Hockin
A simple 1-page press release can be the most powerful marketing tool in your arsenal. Here are my top 3 reasons for using electronic news releases… 1) Media Relations You can send your press releases via email to the journalists and websites that cover your industry. This will generate publicity for you in the form of news stories, product reviews, and links to your web site that will help you increase your credibility and sales.
Article Related to: wesite optimization, press release, pr, media relations, public relations, link popularity, online marketing, internet marketing, web marketing

9). Publicists: It's Time to Embrace the Technology of Online Press Kits By : Drew Gerber
So you have a cell phone, a Palm Pilot, an automated office complete with teleconferencing, remote-access, Web site and e-mail addresses. So what? Just because you’re always available to the media doesn’t mean the media has easy access to your clients. What will your high-tech office be able to do when a reporter wants a press kit at 7 p.m. on a Friday evening? Nothing – except hastily prepare the hard copy kit for a costly overnight shipment.
Article Related to: media relations, online press kit, public relations

10). Nine Ways to Get Free Publicity and More Clients By : Joel Sussman
Copyright 2006 Joel Sussman One of the disadvantages of traditional marketing is that it often lacks credibility. Why should someone believe you when they know you're trying to sell them something? However, there are free or inexpensive techniques for gaining business-building, positive exposure through a number of channels that may not be occurring to you or that you may not be taking full advantage of.
Article Related to: marketing strategies, low cost marketing, free publicity, free advertising, marketing tips, marketing ideas, press release, news release, media relations, public relations, pr, writing articles, creative marketing, sales leads, sales referrals

11). Relationship Management: Knowing and Communicating with Your Key Publics By : Brett Serjeantson
Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media. However, effective communications is more than just managing issues through the media. Companies and organizations must also be aware of their external publics – the people and groups outside of an organization's sphere that affect, or are affected by, what that organization does.
Article Related to: media analysis, news, articles, media monitoring, issues, media measurement, media intelligence, media relations, pr, public relations, brand, relationship management, mediamiser

12). Non-profits: Raise Funds without Buying Ads or Mailings By : Drew Gerber
When non-profit organizations aren’t out changing the world, they’re appealing to supporters and the public for donations. Fundraising is a constant challenge for non-profit organizations and it’s not because people don’t want to give the money – it’s because people don’t always know that there’s a need. Fundraising efforts include direct mailings, advertising, and marketing campaigns.
Article Related to: non-proft, nonprofits, fundraising, fundraier, media relations, charity

13). Get a Competitive Marketing Edge with PR Techniques By : Joel Sussman
Copyright 2006 Joel Sussman One of the least understood, most underutilized marketing techniques in the business world is public relations. That fact represents an opportunity for small business owners and managers who are willing to devote a little time to cultivating relationships with reporters and editors in their community. Advertising is the obvious approach to self-promotion, so a lot of your competition is doing it.
Article Related to: public relations, free publicity, free advertising, media relations, press releases, integrated marketing, marketing ideas, marketing strategy, marketing tips, news releases, marketing techniques

14). Communications Analysis: Real-Time -- Benchmark for success in 2006 By : Chris Morrison
You've just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better? Analyze this Analyzing issues or campaigns is the first big step in truly understanding any communications success or failure.
Article Related to: media analysis, news, articles, media monitoring, press clippings, media measurement, media intelligence, media relations, pr, public relations, brand, mediamiser

15). Build a Better Online Press Kit By : Drew Gerber
Some recent surveys of journalists and reporters indicate that most prefer to use online media rooms/press kits as opposed to the old-fashioned hard copy press kits. Why? The Internet is open 24 hours a day, seven days a week. A busy reporter on deadline can log on and cruise from one online press kit to the next without having to wait for an overnight package or fax.
Article Related to: media relations, online press kit, media room

16). Time to Rethink Your Holiday Schedule By : Shannon Cherry
How to use editorial calendars to gain free publicity
Article Related to: pr, editorial calendars, free publicity, public relations, media relations

17). Celebrating a Holiday? Write a Press Release By : Shannon Cherry
How to use press releases during the holidays to get more free publicity
Article Related to: piggybacking for publicity, free publicity, pr, public relations, media relations, news stories

18). Seven Great PR Tips for Winning Press Coverage By : Robert Deigh
Reporters are always looking for compelling stories. You can help them and, at the same time, win press coverage for your products, services, organization or cause.
Article Related to: public relations, pr, media relations, press coverage, visibility, media

19). The Role of Crisis Communication in Public Relations By : Amy Nutt
It is important for an organization to have one or more spokespeople who are experienced and can stay calm when communicating during a crisis. Crisis communication is how people know what is going on and it is very important when it comes to public relations.
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