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1). How to Master the Art of Influence – Washington Style By : Harrison Monarth
Copyright 2006 Harrison Monarth
Congressman Patrick Kennedy, Representative of the People of the 1st District of Rhode Island, proved his mastery of influence with the use of a powerful influence strategy just this weekend, after crashing his car into a guard rail near the Capitol building in the very early morning hours.
The influencing strategy Patrick Kennedy employed is called "Self-Disclosure".
Article Related to: influence, persuasion, sales, selling, public speaking, media training, crisis communication, sales management, training and development, politics, government, debate, election coverage, speech coaching, speaker training, speaking in public, fear of
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2). Oh, the Mistakes Spokespeople Make By : Steve Bennett
Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps.
Based on my experience as a media trainer, the most common ones include:
1. Misunderstanding the Media. Too many spokespeople confuse PR opportunities with free advertising. Ouch! No reporter, editor, or host wants to be a billboard for your products or service; their job is to provide interesting and useful information to their readers or audience.
Article Related to: media training, media coaching, presentation training, spokespeople, interview skills, media trainer, media coach, sound bites
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