Mortgage Marketing Articles

1). How Loan Officers Can Snag Realtor Business By : Joe Pahl
An informative article on how loan officers can partner up with real estate agents for mutual business success.
Article Related to: mortgage marketing, loan officer, originator, mortgage leads, sales

2). 7 Reasons Why Loan Officers SHOULD NOT Market to REALTORS By : Joe Pahl
This article expresses why marketing to real estate agents is not always the best option and explores seven other ways to generate purchase business.
Article Related to: loan officer, mortgage marketing, originator, fsbo, for sale by owner, leads, prospecting

3). 7 Strategies for Loan Officers to Guarantee an Awesome 2006 By : Joe Pahl
With the coming high interest rate market, loan officers who follow these seven strategies will guarantee having a successful 2006. The stratgies include new technology, proper planning, business referral groups, and maximizing your "geese that lays golden eggs" among others.
Article Related to: mortgage marketing, prospecting, autoresponders, loan officer, originator, loan officer tools, leads

4). 5 Mortgage Marketing Tools Every Loan Officer Should Be Using By : Joe Pahl
This article gives 5 tools that every loan officer should currently be using to find more mortgage leads in much less than time.
Article Related to: loan officer, mortgage marketing, prospecting, loan officer tools, mortgage leads, sales

5). How Loan Officers Can Make Good Relationships with Real Estate Agents By : Joe Pahl
An informative article on how loan officers can profit by establishing relationships with real estate agents.
Article Related to: loan officer, mortgage marketing, originator, sales, joint venture, real estate agents

6). Loan Officer Marketing Ideas Learned From Cooking Popcorn By : Joe Pahl
This is an informative article about important marketing ideas loan officer can learn from cooking popcorn.
Article Related to: loan officer, originator, mortgage broker, mortgage marketing, leads, sales, prospecting

7). Increase Repeat Business and Referrals with Direct Mail By : Joe A. Niewierski
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention. The next step is to put together a direct mail campaign to keep these customers thinking about you when they think about mortgages.
Article Related to: direct mail postcards, direct mail, marketing, direct mail marketing, business marketing, postcards, mortgages, mortgage marketing, business postcards, joy gendusa

8). Mortgage Marketing: Content Strategies for Keeping in Touch By : Jeffrey Nelson
Do you want more referrals? Just keep in touch with your clients. Learn different content strategies for keeping in front of your targeted audience.
Article Related to: mortgage marketing, meeting with a realtor

9). Getting Your Foot in the Door..Literally! Two Loan Officer Marketing Tactics By : Joe Pahl
This article discusses the importance of thinking outside of the box when it comes to loan officers marketing for new business.
Article Related to: loan office, originator, marketing, mortgage marketing, prospecting, leads

10). Mortgage Broker Training Tips By : Dalvin Rumsey
If you want to be a successful mortgage broker there are a few things that you can do to increase your chances. There are thousands of mortgage brokers across the world, and to set yourself apart you are going to have to be the best at what you do; there is no two ways about it. Here are seven mortgage broker training tips that you can follow if you want to be the best in the industry.
Article Related to: mortgage marketing, mortgage marketing manual

11). Mortgage Marketing: The Power of Positioning By : Jeffrey Nelson
Does your marketing produce weekly calls from different Realtors begging to use your services? If not, read and learn if you're making the #1 mistake in marketing.
Article Related to: mortgage marketing

12). Mortgage Marketing: How to Find Your Niche By : Jeffrey Nelson
Frustrated with real estate agents? Learn what it takes to magnetize them to your doorstep.
Article Related to: mortgage marketing, niche

13). Mistakes a Loan Officer Must Never Commit By : Joe Pahl
An informative article on mistakes loan officers should never make in their business.
Article Related to: mortgage marketing, loan officer, originator, mortgage broker, sales, real estate

14). Tips on How To Be a Likeable Loan Officer By : Joe Pahl
A brief article on the importance of being a likeable loan officer.
Article Related to: mortgage marketing, leads, loan officer, tools, mortgage leads

15). Loan Officers: Honesty Is Always The Best Policy When Dealing With Buyers By : Joe Pahl
An informative article on why being honest with home buyers is always the best policy.
Article Related to: loan officer, originator, mortgage marketing, mortgage leads, sales, prospecting

16). Loan Officer Success - Making Mega Bucks With Mortgage Leads By : Joe Pahl
An informative article on how loan officer can maximize their sales using mortgage leads.
Article Related to: loan officer, mortgage marketing, leads, prospecting, mortgage leads

17). Mortgage Marketing: 3 Power Tools that Secure Leads from Realtors By : Jeffrey Nelson
Are you a loan originator, frustrated by real estate agents? Learn 3 unique tools that help you stand out from the competition and get noticed.
Article Related to: mortgage marketing, marketing tools

18). The Biggest Mistake Originators Make in Their Marketing Campaigns By : Joe Pahl
This article covers the importance of the call to action part of every marketing campaign, and what can be done to dramatically increase your response rate.
Article Related to: mortgage marketing, loan officer marketing, direct mail, marketing campaign, prospecting, leads

19). Buying Mortgage Leads: Tips for Internet Mortgage Loan & Refinance Leads By : Mary Stasiewicz
Small mortgage companies must determine the most cost-effective way to market their services. There are different options to acquire mortgage leads. The options are direct source leads, internet leads from their own web site, newspaper advertising, and third party online leads or mortgage brokers. Mortgage lenders may receive leads directly from Internet companies such as Lending Tree or mortgage companies who bundle and sell leads, such as leadpoint.
Article Related to: mortgage marketing, mortgage leads, loan leads, refinance leads, second mortgage, home equity loans, refinancing leads, online leads, internet mortgage leads, home equity leads, home loan leads

20). Blogging Strategies for Loan Officers and Originators By : Joe Pahl
An informative article on how loan officers can use blogs to market their services.
Article Related to: loan officer, mortgage marketing, originator, blogging

21). Loan Officers: Using Word of Mouth Marketing To Generate Leads By : Joe Pahl
An informative article how how loan officers can effectively use word of mouth marketing to find business.
Article Related to: mortgage marketing, loan officer, originator, loan broker, mortgage leads, prospecting

22). Loan Officers and Originators: Knowing The Difference Between Proactive and Passive By : Joe Pahl
An article explaining how proactive marketing strategies are better than passive strategies for loan officers and other mortgage professionals, especially in a slower market.
Article Related to: loan officer, mortgage professional, mortgage marketing, originator, mortgage broker, prospecting

23). Loan Officers Beware: Exposing the Loyalty Myth By : Joe Pahl
Customer loyalty is becoming quite rare in the mortgage industry. Read why this is so and what loan officers can do to change that.
Article Related to: loan officer, mortgage marketing, mortgage leads, originator, mortgage broker

24). Three Keys to a Successful Loan Officer Marketing Campaign By : Joe Pahl
This is an overview on the three keys needed for an effective loan officer campaign.
Article Related to: mortgage marketing, loan officer, mortgage leads, originator, prospecting, sales, response rate

25). Three Reasons Why Every Loan Officer Should Have an E-Mail Newsletter By : Joe Pahl
A brief overview on the three reasons why every loan officer should include an email newsletter in their marketing efforts.
Article Related to: loan officer, mortgage marketing, originator, mortgage broker, prospecting, mortgage leads